Tejas Patel

Social Media Marketing Specialist

Freelance

Created and ran small-budget Meta ad campaigns to learn audience targeting and ad optimization. Managed ad sets focusing on traffic, engagement, and basic lead generation. Learned to read key metrics such as CTR, CPC, CPA, ROAS, Frequency, and Relevance Score. Improved CTR by experimenting with different creatives, angles, and captions. Managed social posts for small local businesses.

Digital Marketing Executive

DelmaS IT Solutions Pvt. Ltd.

7 mos · Ahmedabad, Gujarat, India

Generated leads at low cost while testing form questions & creative approaches. Oversee market research to identify emerging trends, customer needs, and meta competitor strategies. Ran test campaigns to compare 3+ creatives, analyzing CTR & CPC improvements.