About
Results-oriented MBA candidate at DIATM with a strong foundation in Business Administration and experience executing digital marketing and research projects for CollegeDekho and Brand Mushroom. Skilled in lead generation, consumer outreach, and using data-driven insights to drive brand engagement.
Experience
Live Marketing Project
Brand Mushroom
Jan’26 - Feb’26
Conducted primary market research to identify consumer trends and target demographics within the mushroom industry; spearheaded a 2-month strategic outreach campaign to increase brand visibility and engage potential customers; developed promotional tactics and marketing collateral; analyzed campaign feedback and consumer behavior to provide actionable product-positioning recommendations.
Digital Marketing
College Dekho
Dec’24 - Feb’25
Built video content and pitch decks for premium education programs, converting prospects into high-intent inquiries; generated a 30% increase in qualified leads by optimizing outreach funnels and social-platform targeting; collaborated with admissions teams to align messaging, reducing conversion lag and improving lead closure rates by 18%; executed micro-campaigns on Instagram and YouTube to increase follower base and inbound queries.
Education
Durgapur Institute of Advanced Technology and Management (DIATM)
Master of Business Administration (MBA)
2025 - 2027
CGPA 6.00; Result: 60%
Asansol Engineering College
Bachelor of Business Administration (BBA)
2022 - 2025
AG Church School, Sodepur
Senior Secondary (Commerce)
2021 - 2022