ICICI iShine
Worked on SEO strategies including keyword research and backlink creation to enhance online visibility.
5roles
24skills
5education
5credentials
About
Digital Marketing professional with hands-on experience in SEO, performance marketing, and analytics. Aiming to leverage data-driven strategies to generate measurable results and contribute to the growth of the organization.
Experience
Digital Marketing Specialist
upGrad
Aug 2025 - Jan 2026 (5 mo) · Indore
Executed comprehensive SEO strategies including on-page, off-page, and technical SEO, leading to improved website performance. Managed and optimized Google Ads and Meta Ads campaigns, utilizing Google Analytics and Search Console for performance tracking and optimization.
Automation & Manual Tester
Freelance
Jul 2023 - Jan 2025 (1 yr 6 mo) · Indore
Performed automation testing using Selenium and conducted various types of manual testing, collaborating with development teams to ensure high product quality.
Quality Analyst
CitrusLeaf Software
Aug 2022 - Mar 2023 (7 mo) · India
Executed both manual and automation testing using Cypress, identifying bugs and ensuring product stability.
Quality Analyst
Sarla Education Trust
Sep 2016 - Nov 2016 (2 mo) · India
Performed manual and automation testing using Selenium, contributing to the quality assurance process.
Freelance Automation & Manual Tester
07/2023 – 01/2025 · Indore
Performed automation testing using Selenium; conducted manual testing including functional, non-functional, and API testing; collaborated with development teams to ensure product quality.
Education
Rajiv Gandhi Technical University
Bachelor of Engineering, Electronics & Communication
2010 - 2014
New Golden High Sec. School
Class 12
2009 - 2010
Shree Kasera Bazar Vidhya Niketan
Class 10
2007 - 2008
New Golden High Sec. School
Class 12 (HSSC)
2009 – 2010
Shree Kasera Bazar Vidhya Niketan
Class 10 (SSC)
2007 – 2008
Skills
SEOOn-page SEOOff-page SEOTechnical SEOPerformance MarketingGoogle AdsMeta AdsLinkedIn AdsKeyword ResearchSEO AuditContent MarketingEmail MarketingSeleniumCypressManual TestingAutomation TestingGoogle AnalyticsGoogle Search ConsoleGoogle Tag ManagerRankMath SEOSEO AuditsFunctional TestingNon-functional TestingAPI Testing
Projects
Shopify (Nilkamal)
Implemented SEO strategies and managed paid ad campaigns to drive traffic and conversions.
OLocker
Contributed to the development of SEO strategies and campaign management for improved performance.
Refoyer
Managed and optimized paid ad campaigns, focusing on performance metrics and ROI.
Project and platform work exposure
Worked on platforms including ICICI iShine, Shopify (Nilkamal), OLocker, and Refoyer. Implemented SEO strategies including keyword research and backlink creation, and managed and optimized Google Ads and Meta Ads campaigns.