Penny Kerin

Penny Kerin

Social Media Executive

Visakhapatnam, Andhra Pradesh – 530027Digital Marketing and Social Media
3roles
31skills
5education
2credentials

About

Results-driven Social Media Executive with 1+ year of experience in social media management, content planning, audience engagement, performance analytics, website content management, SEO basics, and digital marketing. Also experienced in administrative coordination and HR support activities.

Experience

Social Media Executive

35MM Arts Photography

1+ Year Experience · Visakhapatnam

Planned, created, and scheduled content across Facebook, Instagram, and LinkedIn; managed daily posting, audience engagement, and community interactions; monitored performance metrics and optimized content using analytics insights; managed website banners, blogs, and page updates; implemented basic SEO practices including keyword optimization and content improvements; coordinated with technical teams on website updates and issue resolution; assisted with recruitment coordination, onboarding documentation, attendance records, and employee documentation; handled office coordination, scheduling, administrative operations, records, vendor coordination, and operational follow-up.

Digital Marketing

ASE Technologies

1 yr 10 mos · Visakhapatnam Andhra Pradesh

"As a Digital Marketing Specialist with a focus on Social Media Marketing (SMM), I manage and execute strategies across platforms to boost brand visibility, engage audiences, and drive conversions. My role involves creating compelling content, running targeted ad campaigns, analyzing performance metrics, and staying updated on the latest trends to ensure optimal reach and engagement for the brand."

Manager

Good Samaritans ministries

9 yrs 2 mos

Education

Kakinada Institute of Engineering and Technology for Women, Kakinada

B.Tech, Electronics and Communication Engineering

2014

60%

Narayana Junior College, Kakinada

Intermediate

2010

65%

Boon School, Kakinada

10th (CBSE)

2008

60%

Jawaharlal Nehru Technological University Kakinada (JNTUK)

Bachelor of Technology - BTech, Electrical

Jun 2010 - Jun 2014

Narayana Junior College - India

MPC, MPC

May 2008 - May 2010

Skills

Social Media MarketingFacebookInstagramLinkedInContent Planning and SchedulingAudience EngagementCommunity ManagementSEO FundamentalsSEM FundamentalsGoogle AnalyticsPerformance TrackingGoogle My Business OptimizationBasic Graphic Design for Social MediaWebsite Content ManagementKeyword ResearchPPC CampaignsMS OfficeWordExcelPowerPointDigital Marketing Tools and PlatformsProblem SolvingCanvaGoogle AdsAdobe PhotoshopTime ManagementYouTube MarketingPay Per Click (PPC)PresentationsSearch Engine Optimization (SEO)Digital Marketing

Projects

Digital Marketing Assignments and Campaign Improvements

Practical exposure to SEO, Social Media Marketing, and PPC campaigns, including keyword research, social media optimization, performance analysis, and real-time digital marketing assignments.