Adidas US Sales Dashboard
Independent Power BI and DAX project analyzing Adidas US retail performance across region, gender, channel, and time. Calculated KPIs for sales, profit, and margin and identified channel and profitability patterns using interactive visualizations.
QuickCart Exclusivity Decision
Case study for Abhinayak: The Best Manager, MANAGE Hyderabad 2026. Modeled recovery economics for a ₹4.6cr exclusivity deal, identified a ₹1.3cr recovery shortfall and Year-2 disintermediation risk, and proposed a non-exclusive pilot structure. Scored 8.5/10 in an individually contested case round.
Canva Magic Design- Feature Teardown
Independent case study analyzing Canva’s AI design-generation feature through user personas, journey mapping, and driver/guardrail metrics. Proposed an adaptive clarification step to reduce regeneration.
Netflix Clips- Feature Teardown
Independent feature teardown evaluating Netflix Clips through user personas, JTBD, journey mapping, and success, driver, and guardrail metrics. Proposed a “Why This Fits” recommendation feature.