Brand Manager & Digital Marketing Strategist
Results-driven Brand Manager and Campaign Project Specialist with 4+ years of experience managing end-to-end marketing campaigns, digital production workflows, stakeholder coordination, and cross-functional project execution.
21GenX / Smith Retail Ventures Pvt. Ltd.
Nov 2022 – Present · Kolkata, India
Managed end-to-end marketing operations and campaign execution for 35+ brands across e-commerce, lifestyle, and innovative product categories; planned and executed cross-channel campaigns; coordinated with cross-functional teams, stakeholders, designers, and external partners; managed timelines, milestones, KPIs, and performance reports; executed influencer marketing campaigns; conducted market research, competitor analysis, and A/B testing; oversaw content production workflows and supported process improvement initiatives using analytics and AI tools.
Novium India
2022 – 2023 · Kolkata, India
Developed and executed digital marketing and social media strategies for a newly launched service-based company; increased Instagram followers from 0 to 2,000+ organically within two months through targeted content strategies and influencer collaborations; managed influencer outreach, campaign assets, performance tracking, competitor analysis, and audience research.
Freelance Projects
2021 – Present · Remote
Assisted startups and emerging businesses with branding, social media management, and digital marketing strategies; developed content strategies, audience engagement campaigns, and communication plans; supported SEO optimization, content writing, and online brand visibility initiatives for multiple brands.
Independent Marketing Projects
2020 – 2021 · India
Managed social media campaigns, digital advertising, and promotional activities for small businesses and e-commerce brands; assisted with Facebook and Instagram advertising campaigns; conducted keyword research and SEO optimization; coordinated with creative teams for content creation, branding, and campaign execution.
Advanced Certificate, Brand Communication Management
2023 – 2024
Relevant modules included Brand Building & Positioning, Consumer Behaviour & Insights, Social Media Marketing, Brand Identity & Visual Branding, Typography, Color Theory & Design Principles, and Marketing Strategy & Communication.
Bachelor of Science (B.Sc.), Anthropology
2017 – 2020
Developed and executed a complete social media growth strategy for a newly launched brand, achieving 2,000+ Instagram followers within two months through influencer collaborations, engaging content, and paid campaigns. Improved engagement rate and brand awareness.
Conducted competitor analysis, market research, SWOT analysis, and audience identification for the Indian market, contributing to launch strategy planning, positioning, and communication.
Planned and managed giveaway campaigns for products including Heng Balance Lamp and LEVIT8 Standing Workstation, increasing audience interaction and brand reach across Instagram, Facebook, and LinkedIn.