Mahtab alam

Meta Ads Specialist

Kanpur, Uttar PradeshDigital Marketing
2roles
19skills
2education
1credentials

About

Passionate and detail-oriented Digital Marketing Executive with experience in Meta Ads, Google Ads, WordPress website development, Google My Business optimization, social media, SEO, Canva design, and bilingual content writing.

Experience

Meta Ads Specialist

SBA

2025 to Present

Managed and optimized Meta Ads campaigns for dermatology and aesthetic clinics, focusing on lead generation, audience targeting, scalable growth, CPL, and ROI. Developed high-converting campaign structures, ad copy and scripts, and creative direction for reels and visuals. Conducted market research, contributed to brand strategy development, and supported clinic hiring through tele-calling and coordination. Used ChatGPT, Gemini, and Claude to improve content creation, research, and campaign performance efficiency.

Digital Marketing Intern (Meta & Google Ads)

Elfoxis Digital

Oct 2024 to Sep 2025

Managed and optimized Meta Ads and Google Ads campaigns, including audience targeting, creatives, and daily performance monitoring. Created ad copy, primary texts, callouts, sitelinks, and campaign structures for multiple client projects. Performed keyword research, competitor analysis, and campaign troubleshooting. Generated weekly performance reports and suggested ROI-driven improvements. Designed Canva creatives and wrote captions, headlines, and hashtags for social media promotion. Assisted with landing page checks, conversion tracking setup, and campaign quality analysis.

Education

Pranveer Singh Institute of Technology, Kanpur

Master of Computer Application, Computer Applications

2020 - 2022

83.6%

PSIT College of Higher Education, Kanpur

Bachelor of Computer Application, Computer Applications

2017 - 2020

64.28%

Skills

Website Development (WordPress)Social Media ManagementSocial Media OptimizationGoogle My Business (GMB) Setup and OptimizationMeta AdsGoogle AdsContent WritingCaptionsAI Tools for Content and DesignAd CopywritingScriptwritingSEOCanva DesignHashtag ResearchAudience TargetingKeyword ResearchCompetitor AnalysisCampaign TroubleshootingConversion Tracking

Projects

Real estate client project

Applied digital marketing skills by leading website setup, SEO, and social media growth for a real estate client.