About
Creative thinker with 7+ years of experience transforming brand ambitions into high-impact campaigns, including jingles, campaign planning, and brand building.
Experience
Senior Copywriter
College Vidya
2025–2026
Executed the #EkSeBadhkarEkjingle launch campaign across digital and offline platforms; built drip marketing funnels across three verticals—Tech, Online, and Executive—driving sustained lead nurturing; boosted brand search keywords by 65% through performance marketing and branding work; launched and grew the brand newsletter “Summed Up” to 4,000+ subscribers in three months.
Senior Copywriter
NetPuppys
2024–2025
Developed social media strategy and content targeting investors and stakeholders for Guardeer Funding; managed social media, website content, and end-to-end shoot planning and execution for Tula's International; oversaw social media management for Go Wheelo, Deal Derma, and Cine Gold; led performance marketing campaigns and content creation for Chanakya AI to drive user acquisition and engagement.
Copy and Content Lead
Bright Hospitality Pvt Ltd
Led brand strategy, creative, and communication across AMPM, Ikk Punjab, Espressos Anyday, and other BHPL brands; developed campaigns, brand IPs, and content strategies across digital, social, events, partnerships, and on-ground activations; led end-to-end creative across campaign ideation, influencer collaborations, and experiential marketing.
Senior Copywriter
SRV Media
2023–2024
Wrote admissions and brand campaigns for the Symbiosis group, including SCMS, SCMHRD, and SIT Pune, across print, OOH, and performance; took Clumsy Cat from concept to launch through social identity, campaign, and shoot strategy.
Senior Copywriter
Velocita Brand Consultants
2022–2023
Wrote in-app communication, push notifications, banners, and emailers for Bajaj Finserv Health; conceptualized and wrote brochures, AV scripts, and infographics for CRIF High Mark; created social copy and digital video scripts for Suroj Buildcon and Summit Digitel.
Senior Copywriter
Paradigm Plus
2022–2023
Wrote the AV script and brochure for the Thermax Edge launch; crafted full launch ecosystems for Lush Residences and Rama Group, including hoardings, emailers, brochures, AV scripts, event collaterals, and site branding; developed integrated print, digital, and internal communications for MIT-WPU and ADYPU.
Copywriter
DVIO Digital
2020–2021
Built social properties, wrote DVCs, and planned shoots for Nippon India Mutual Fund; created content strategy and promotional copy for VYRL Originals and music events; led social storytelling for Shapoorji Pallonji's Vanaha township launch; revamped the website and created social strategy for UAE-based e-commerce brand Jokoka.
Associate Manager, Brand Strategy
The Glitch
2019–2020
Wrote catalogues and campaigns for Royal Enfield Apparel and created a Facebook Thumbstopper that won an award; created a social calendar, scripted and planned a shoot for Tisva × Gauri Khan; handled the pre-launch campaign for Philips OneBlade, including influencer briefs, AV script, and event planning.
Education
The Delhi School of Communication
PGDM, Integrated Marketing Communication
Scottish Church College, University of Calcutta
BA (Hons), English Literature