Nishant Gour

Performance Marketing Specialist

Indore, Madhya Pradesh, IndiaDigital Marketing
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1roles
26skills
2education

About

Performance Marketing Specialist with 3+ years of experience planning, executing, and optimizing digital advertising campaigns for lead generation, conversions, and ROI.

Experience

Performance Marketing Specialist

3+ Years Experience

Planned, launched, and optimized Meta Ads campaigns for lead generation and business growth. Managed Google Ads Search, Display, and Performance Max campaigns. Implemented Meta Pixel, Google Tag Manager, and Conversion API for conversion tracking. Optimized KPIs including CTR, CPC, CPL, CPA, and ROAS; conducted keyword research, competitor analysis, audience targeting, remarketing, performance monitoring, reporting, budget management, and collaboration on ad creatives and landing pages.

Education

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BBA

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MBA

Skills

Meta AdsFacebook AdsInstagram AdsGoogle AdsGoogle Ads SearchGoogle Ads DisplayPerformance MaxGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Meta PixelConversion API (CAPI)Google Search ConsoleSearch Engine Optimization (SEO)Keyword ResearchCampaign OptimizationLead GenerationConversion Rate Optimization (CRO)Audience ResearchRetargetingA/B TestingCanvaFigmaAdobe PhotoshopMeta Ads ManagerCartePs