Ankit Srivastava
Performance Marketing & Google Ads Specialist
About
Dynamic digital marketing professional with 9+ years of multi-industry experience across automotive, media and entertainment, FMCG, and B2B SaaS. Specializes in Google Ads campaign management, sales funnels, conversion tracking, and data-led optimization.
Experience
Sr. Digital Marketing Associate
Google Operations Center
Feb 2021 – May 2023 · Gurugram
Led optimization strategies for Google Ads accounts across automotive and media and entertainment sectors. Implemented data-driven campaign adjustments that improved CTR by 20% and reduced CPA by 15%. Delivered annual forecasting, budgeting, and revenue planning; advised clients on campaign structure, ad extensions, audience targeting, and bidding automation. Flagged underperforming ad sets and executed scalable improvement plans. Collaborated with global teams on performance audits and upselling strategies, and trained new marketers on Google Ads best practices.
Sr. Analyst – Google Ads Optimization & Reporting
Accenture
Dec 2018 – Feb 2021 · Gurugram
Managed end-to-end Google Ads accounts for global clients and optimized campaigns based on seasonality and vertical trends. Specialized in high-volume keyword segmentation, ad quality improvements, and conversion optimization. Executed rOpps projects aligned with holiday campaigns, increasing conversion rates for FBR and HPC sectors. Reported on KPIs, market performance, and optimization impact to internal stakeholders.
Business Development Manager – Digital Solutions
Conceptualise
Mar 2017 – Dec 2018 · Gurugram
Scouted and acquired enterprise clients for full-service digital marketing solutions. Consulted clients on SEO/SEM strategies and digital transformation initiatives. Coordinated cross-functional teams to deliver high-performing campaigns and increased the new business sales pipeline by 40% through strategic outreach and solution mapping.
Business Development Associate – Strategic Partnerships
BookEventz.com
Jul 2016 – Feb 2017 · Mumbai & Delhi NCR
Partnered with vendors to build an event venue listing ecosystem across Delhi NCR. Managed the CRM pipeline, initiated localized marketing campaigns, analyzed digital response metrics, and oversaw campaign reporting and indoor/outdoor event activations.
Business Development Manager – Digital SaaS Products
Onjection Solutions
Jan 2016 – Jul 2016 · Gurugram
Delivered digital growth solutions by translating client needs into product-driven marketing outcomes. Built and maintained client relationships while driving product-led growth for digital applications. Presented performance reviews and optimization suggestions to CXOs and key stakeholders.
Relationship Manager – Financial Digital Services
BFC Capital Pvt. Ltd.
Aug 2014 – Feb 2015 · Lucknow
Educated clients on digital finance products including mutual funds and SIPs, and used low-cost digital marketing strategies for lead generation. Conducted market research, designed outreach campaigns, and authored monthly digital performance reports. Managed third-party agents and on-ground campaigns for customer acquisition.
Assistant Sales Manager – HealthTech BTL Marketing
Mera Doctor
Nov 2013 – Jul 2014 · Lucknow
Executed BTL activations and field sales events to scale mobile health app downloads.
Education
Lovely Professional University, Punjab
MBA, Marketing & Sales
2013 – 2016
Distance Learning
Amity University
Bachelor’s, Hotel Management
2008 – 2011