Shajer Zaidi
Digital Marketing Social Media Specialist
About
Data-driven Digital Marketing Specialist with hands-on experience in Meta Ads, Google Ads, short-form content, and social media growth. Skilled in optimizing CPC, improving CTR, generating leads, and increasing engagement through targeted campaigns. Strong command of content strategy, performance analysis, and audience segmentation to improve ROI and brand visibility.
Experience
Social Media Executive
Zaari IT Solutions
Nov 2024 – Present · Lucknow, India
Increased Instagram engagement by 28% within 3 months through optimized posting, short-form video content, and audience targeting. Generated a consistent flow of qualified leads using Meta Ads with a reduced cost-per-lead (CPL) through focused interest-based targeting. Improved campaign CTR by 22% by refining creatives, ad copy, and placements. Managed Google Ads Search and Display campaigns achieving a 15–20% improvement in CPC efficiency. Produced reels, shorts, and promotional content that increased average reach per post. Delivered weekly performance dashboards for management covering KPIs, engagement, and competitor insights.
Google Ads Executive
Click Retina
Aug 2023 – Nov 2024 · Lucknow, India
Improved Google Search campaign CTR by 30% through keyword optimization and high-intent ad copy. Reduced CPC by 18% across multiple accounts with bid strategy optimization and negative keyword expansion. Increased client lead volume by 25–35% through segmented targeting and optimized landing page alignment. Managed remarketing campaigns that boosted return visitor conversions. Delivered analytics reports summarizing performance trends, opportunities, and optimization recommendations.
Education
Veer Bahadur Singh Purvanchal University
Bachelor of Science
2016–2019
Nehru Balodyan Inter College, Jaunpur
Intermediate
2015