Digital Marketing Trainee Project
At IIM Skills, planned a 24-post August Instagram content calendar with Stories, Reels, and Carousels; set up and managed a Meta Ads lead-generation campaign for a course launch that generated 17 leads at ₹49.85 cost per lead, with ₹847.45 spent, 3,625 reach, and 2.63% CTR; analyzed platform and demographic performance and proposed creative and audience refinements.