EdTech & Academy Scale-Up
Scaled lead acquisition pipelines for Finxl and Yoddha Defence Institute, achieving consistent multi-channel funnel profitability.
4roles
22skills
About
Dynamic and growth-focused Digital Marketing Team Leader with expertise in performance marketing, brand positioning, lead generation, SEO/SEM, funnel optimization, and team leadership.
Experience
Digital Marketing Team Leader
XDBS / Ondirect
Jan 2026 – Present · Pune, Maharashtra
Leads a digital marketing team executing B2B lead generation and market research campaigns; directs prospecting strategies using LinkedIn Sales Navigator; oversees lead qualification and data accuracy; coordinates with research and outreach teams for campaign delivery and reporting.
Senior Digital Marketing Consultant
Finxl
Jan 2024 – Dec 2025 · Pune, Maharashtra
Spearheaded 360-degree digital acquisition strategies for finance courses; directed full-funnel campaigns across Meta Ads, Google Ads, and LinkedIn; executed advanced SEO strategies; optimized landing page conversion architecture and sales collateral.
Digital Marketing Specialist
Yoddha Defence Institute
Jun 2022 – Dec 2023 · Pune, Maharashtra
Conceptualized targeted geographic and demographic campaigns for competitive exam aspirants; streamlined online inquiry capture and CRM routing; managed video marketing campaigns to strengthen brand authority.
Digital Marketing Associate
Digi Hub Media Managers
Mar 2020 – May 2022 · Sangli, Maharashtra
Formulated ROI-driven digital strategies for B2B, B2C, and corporate clients; managed a team of media buyers, content creators, and graphics specialists; advised on political media campaigns, public engagement strategies, and online reputation management.
Skills
Meta Ads ManagerGoogle AdsLinkedIn AdsSEMConversion Rate OptimizationTechnical SEOOn-Page SEOOff-Page SEOGoogle Analytics (GA4)Keyword ResearchFunnel TrackingPolitical Campaign ManagementBrand ArchitectureMedia StrategyContent MarketingEmail NurturingLinkedIn Sales NavigatorClient AdvisoryCampaign ROI AnalyticsBudget AllocationB2B Market ResearchLead Generation
Projects
High-Stakes Political Media Advisory
Led end-to-end digital branding, narrative building, and voter outreach strategy for MLA Balasaheb Patil, MLA Chandrakant Sonawane, and Deputy Mayor Kulbhushan Patil, including constituent communication, performance branding, civic engagement, PR management, and public image alignment.