Yash somankar
Performance Marketer; Marketing Executive / Brand Consultant
About
Performance marketing professional with 4+ years across brand consulting and hands-on paid-media execution, specializing in Meta Ads, Google Ads, lead-generation funnels, multilingual creative, compliance-aware copywriting, and ROAS-driven acquisition.
Experience
Performance Marketer
Growthzest
2 years – Present · Pune
Managed end-to-end Meta Ads campaign architecture, targeting, budget optimization, creative testing, lead-generation, WhatsApp, and lead-form funnels for 10+ concurrent client accounts across automotive, healthcare, agriculture, sports nutrition, and food and beverage. Built multilingual campaigns in Marathi, Hindi, Hinglish, and English; developed compliance-aware copy for regulated categories; led go-to-market strategy for a sports-nutrition D2C launch; managed Meta Business Manager account structures and Partner Access; and coordinated designers, writers, and video editors.
Marketing Executive / Brand Consultant
Dynastical Communications Pvt. Ltd.
05/2025 – Present · Pune
Developed and executed Meta Ads, Google Ads, and LinkedIn campaigns for corporate and political clients. Created content strategies, social calendars, ad copy, reel scripts, and campaign creative; tracked KPIs, prepared performance reports, optimized budgets, analyzed markets and competitors, managed client communication, and coordinated designers, writers, editors, and vendors.
Brand Management Executive (Contract)
Joy Suites Hospitality Private Limited
01/2025 – 04/2025
Designed branding and marketing strategy for a new resort project after analyzing Pune and Mumbai hospitality markets. Planned Meta, LinkedIn, and Google campaign content, built social media calendars, managed Google Business and digital presence setup, wrote website content, and analyzed customer feedback with management.
Customer Service Representative (Internship)
Fundsroom
05/2024 – 07/2024 · Pune
Supported an online trading and investment platform covering stocks, gold, real estate, and mutual funds. Collaborated with sales on customer needs and conversion, created social content, and monitored customer satisfaction trends.
Front Office Associate
Golden Tulip Resort
06/2021 – 04/2022 · Candolim, Goa
Handled guest relations and reservations and supported social media content.
Hotel Management Intern
MRS Group – Narendra Bhawan
12/2020 – 03/2021 · Bikaner
Supported cross-departmental hotel operations and social media activities.
Customer Service Representative
Fundsroom
3 mos
Online trading & investment platform for stocks, real estate, and multiple assets It allows users to trade & invest in gold, real estate, mutual funds, banks, and more It also provides tools for financial & growth risk management. Collaborated with the sales team to identify and target customer needs, driving sales through informed recommendations Monitored customer satisfaction metrics, identifying trends and developing strategies to address areas of concern Negotiated with suppliers to resolve product issues on behalf of customers, securing replacements or refunds when necessary Developed customer service guidelines and procedures, standardising response times and quality of service across the team
Hotel Manager
MRS GROUP Narendra Bhawan Bikaner
4 mos
As an intern working in a heritage property in India, you might be involved in various tasks, such as assisting guests with check-ins and check-outs, supporting the front desk operations, helping with guest inquiries and requests, participating in housekeeping duties, assisting in event planning and execution, and shadowing experienced staff to learn about the overall management of the property Additionally, you may be involved in preserving and promoting the historical and cultural aspects of the property to uphold its heritage value Checking in late-arriving guests Assisting with any guest requests or concerns Managing reservations Ensuring the security and safety of the property during nighttime hours They may also be responsible for preparing reports and handling administrative duties related to night operations
Education
Ajeenkya D Y Patil University
Master of Business Administration (MBA), Brand Management
2024
BTC of Hotel Management
Bachelor's Degree, Hospitality Management
2021
BTC
Bachelor's Degree
2021 - 2021