Ankit Shinde

SEO Specialist & Google Ads Expert | Reduced Cost Per Lead by 96% for a Local Business | Free Audit — DM me

Mumbai, India

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34skills

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About

Is your website invisible on Google? Or are you spending on ads without consistent returns? That's exactly what I help fix. I am Ankit, an SEO specialist and performance marketer with 3 years of experience working with brands in India, USA and Dubai. I currently manage SEO for a UAE-based client and have worked across e-commerce, D2C, and service businesses. What I do for brands: → Audit and fix technical SEO issues hurting your rankings → Build keyword strategies that bring buyers, not just traffic → Optimise pages so Google knows exactly what you offer → Create backlink strategies that build real domain authority → Set up proper tracking via GSC and Google Analytics On the paid side, I have advanced performance marketing knowledge covering Meta Ads, Google Ads, audience targeting, and campaign optimisation through Young Urban's programme, and I'm actively building live case studies. On the paid media side, I recently managed a Google Ads campaign for a spa business in Goa, reducing their cost per conversion from ₹10,172 to ₹386 in 15 days while spending 28% less budget. I handle full campaign setup including GTM, conversion tracking, call extensions, and WhatsApp click tracking If you're a small business or D2C brand being ignored by Google or burning ad budget without results, let's talk. 📩 DM me for a free SEO audit.

Experience

Search Engine Optimization Specialist

BHATIA LABS INC

10 mos · Dubai, United Arab Emirates

• Perform in-depth on-page SEO analysis to enhance website structure, content quality, and search engine performance. • Optimize page elements such as titles, descriptions, headers, image alt text, and internal links to align with target keywords and improve user experience. • Collaborate closely with developers and writers to ensure SEO recommendations are effectively implemented across all web properties. • Attend regular client meetings to understand their goals, gather feedback, and align SEO strategies with overall marketing objectives. • Translate client expectations into actionable SEO roadmaps, ensuring measurable improvements in visibility and engagement. • Conduct competitor and keyword analysis using tools like Ahrefs and SEMrush to identify ranking gaps and new opportunities. • Track website performance using Google Analytics and Search Console, providing insights and suggestions for ongoing improvement. • Support off-page efforts, including link-building and outreach, to strengthen website authority. • Stay proactive in adapting to Google’s algorithm updates and SEO best practices to maintain consistent results.

Search Engine Optimization Executive

Wagman Digital

1 yr 11 mos · Delhi, India

• Conducted comprehensive website audits to identify technical, on-page, and off-page SEO improvements. • Managed both on-page and off-page SEO activities to enhance website visibility and search rankings. • Built and maintained high-quality backlinks to improve domain authority and organic performance. • Collaborated with the content team to publish SEO-optimized blogs and landing pages targeting high-intent keywords. • Optimized metadata, titles, and descriptions across all web pages to boost CTR and keyword relevance. • Planned and executed SEO strategies for seasonal campaigns such as Black Friday and Mother’s Day, increasing traffic during key sales periods. • Performed competitor analysis using tools like Ahrefs and SEMrush to identify ranking gaps and link-building opportunities. • Designed creative social media posts and festive visuals using Canva, supporting brand engagement and awareness campaigns.

Search engine optimization Intern

GrowthPixel Pvt Ltd - Digital Marketing Agency in Pune

3 mos · Pune District, Maharashtra, India

• Responsible for overseeing all SEO campaigns for the different client's website • Create and update GMB profiles to enhance Local SEO • Write SEO-friendly content for the website and GMB postings • Analyze Competitor's websites using tools like Ahref, and Screaming Frog

Search Engine Optimization Analyst

ORUphones

3 mos · India

• Responsible for overseeing all SEO campaigns for the e-commerce website. Implementing white hat SEO techniques to create backlinks and boost domain authority. • Analyzing data and executing SEO strategies utilizing tools such as Google Analytics and Google Search Console.

Fact Checker

Kidadl

7 mos

● Fact-checked and edited 100s of articles to maintain the content quality. ● Added meta descriptions and keywords to the article in the appropriate frequency. ● Maintained large live Excel sheets.

Education

University of Mumbai

Bachelor of Arts - BA, Film and media

Aug 2018 - Aug 2021

Deviprasad Goenka Management College of Media Studies

B.A-F.T.N.M.P, Arts

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Skills

Twitter AdsSERP Analysis ToolWordPressGoogle AdsGoogle Search ConsoleGoogle AnalyticsMicrosoft OfficeAttention to DetailWritingAnalytical SkillsProblem SolvingFacebook AdsLead GenerationGoogle Tag ManagerPerformance Marketingmeta adBing AdsAdsenseAdvertisingLanding Page OptimizationDigital MarketingSearch Engine Marketing (SEM)Social MediaWeb PagesE-CommerceOn-Page SEOKeyword ResearchWeb Content WritingOff-Page SEOOn-Page OptimizationSearch Engine Optimization (SEO)EditingCreative WritingResearch

Projects

Armonia Spa Google Ads Campaign

Managed a high-stakes Google Ads recovery for a luxury wellness brand in the hyper-competitive North Goa market. By pivoting from automated bidding to a manual, intent-driven strategy, I transformed a loss-making account into a high-conversion engine. Key Achievements: Cost Per Lead (CPA): Reduced by 95.2% (from ₹10,172 to ₹386). Conversion Rate: Scaled from 0.8% to a peak of 15.3%. Lead Volume: Delivered 38 verified inquiries (Calls & WhatsApp) in 20 days. Strategy: Implemented Manual CPC bidding, negative keyword pruning, and SEO-aligned search intent targeting to dominate a 86% Top-of-Page impression share.