Rathna M
Social Media & Digital Marketing Executive
About
Social media marketing professional with 2.6 years of experience in content strategy, social media management, and community engagement across healthcare, SaaS, retail, insurance, IT, wellness, and education.
Experience
Social Media Coordinator
RoundTechSquare
Jan 2025 – Jun 2026
Managed social media activities for 15+ client accounts across dental clinics, IVF and fertility centers, US-based convenience stores, board game stores, IT companies, web development agencies, insurance services, SaaS products, yoga and mindfulness brands, and educational institutions. Developed content strategies, conducted keyword, trend, competitor, and audience research, created content and story calendars, wrote captions, created AI-generated images and visual concepts, designed social media creatives and short-form videos using Canva, scheduled and monitored content using Meta Business Suite, tracked engagement and performance metrics, prepared monthly reports, managed community interactions, and collaborated with designers and clients.
Digital Marketing Trainee
Webuters Technologies
Jul 2024 – Dec 2024
Managed Instagram and LinkedIn content publishing, developed content strategies aligned with business objectives and audience preferences, and designed and scheduled social media creatives including carousels, infographics, and promotional visuals.
Digital Marketing Intern
Webuters Technologies
Jan 2024 – Jul 2024
Created content calendars for posting schedules and campaign planning, handled Instagram and LinkedIn brand pages with promotional content, and conducted trend research and competitor analysis to support content development.
Jr. Digital Marketing Intern
Inmakes Infotech
Jul 2023 – Oct 2023
Wrote SEO-optimized blogs, built and managed websites using WordPress and basic HTML, assisted with Facebook and Google Ads campaign execution and optimization, and developed understanding of audience targeting, ad strategy, and campaign performance analysis.
Education
Cauvery College for Women, Trichy
Bachelor of Science, Physics
June 2017 – May 2020
Completed with 87%.
Cauvery College for Women, Trichy
Master of Science, Physics
July 2020 – April 2022
Completed with 78%.