Toufik

Toufik

Social Media Strategist & Performance Marketer

Bengaluru, Karnataka, IndiaDigital Marketing
7roles
86skills
2education
4credentials

About

Digital Marketing professional with hands-on experience in social media strategy, performance marketing, content marketing, influencer marketing and digital brand growth, supported by an MCA background and practical experience in website development, ERP systems and software solutions.

Experience

Social Media Strategist & Performance Marketer

Attica Gold Company

Nov 2025 – Present · Bengaluru

Managing social media and digital marketing strategy for a large-scale gold-buying brand with 200+ branches across multiple states. Driving the complete social media lifecycle from strategy and content planning through creative direction, publishing, community engagement, performance analysis and optimization. Managing Meta and Google Ads campaigns, including audience targeting, retargeting, creative testing, budget planning and optimization. Managing influencer and creator marketing initiatives and monitoring campaign analytics to identify growth opportunities.

Social Media Manager & Digital Marketing Specialist

TTT Academy

Jan 2025 – Oct 2025 · Bengaluru

Managed social media presence and content strategy to improve brand visibility, engagement and audience growth. Planned content calendars, reels, short-form videos, creative campaigns and platform-specific content. Worked across social media marketing and SEO, used analytics and campaign insights to evaluate performance, and coordinated creative design and video editing requirements.

Full Stack Web Developer

Dotch Endeavours

Jul 2024 – Nov 2024 · Bengaluru

Developed and managed responsive websites and software solutions across frontend, backend and database requirements. Handled client onboarding, project coordination and technical requirements for digital and software projects. Gained practical experience in website development, ERP-related workflows and client-facing technology solutions.

Founder

Ouneo Digital

10 mos · Bengaluru

Building Ouneo Digital with the vision of transforming how businesses connect, grow, and thrive in the digital landscape. Passionate about creating innovative solutions, fostering meaningful relationships, and driving sustainable growth through creativity, strategy, and technology. Vision: To build a future where businesses of all sizes can leverage digital innovation to create lasting impact, meaningful connections, and sustainable growth.

Social Media Manager

T.T.T Academy

10 mos · Bengaluru

Delivered organic growth through strategic SEO practices and digital campaigns including keyword research, on-page optimization, technical SEO, analytics, and performance tracking. Successfully improved search rankings, increased website traffic, enhanced brand visibility, and optimized campaigns through data-driven strategies.

AWS Developer

Don Bosco Skill Mission (DBSM)

4 mos · Bengaluru

Completed AWS Cloud Practitioner certification, enhancing knowledge of cloud computing, AWS services, cloud architecture, security, and best practices. Applied cloud concepts to build and support scalable, reliable, and efficient cloud-based solutions.

Full Stack Web Developer

InternLeap

5 mos · Mysore

Gained hands-on experience in developing web applications using front-end and back-end technologies through practical projects and industry experience. Focused on building efficient, scalable, and responsive solutions with clean and effective development practices.

Education

Tumkur University, Tumkur

Master of Computer Applications (MCA), Computer Applications

2023 – 2024

CGPA: 7.3/10

Tumkur University

Bachelor of Computer Applications - BCA, Computer Software Engineering

Jun 2019 - Sep 2022

Skills

Social Media StrategyDigital Marketing StrategyBrand MarketingContent MarketingCampaign PlanningDigital Growth StrategyPerformance MarketingMeta AdsGoogle AdsPaid SocialAudience TargetingRetargetingLookalike AudiencesCreative TestingCampaign OptimizationPerformance AnalysisSocial Media ManagementContent StrategyContent CalendarsReelsShort-Form ContentCommunity EngagementInfluencer MarketingCreator CollaborationsCampaign AnalyticsSocial Media AnalyticsAudience InsightsPerformance ReportingOptimizationSEOWebsite DevelopmentERP SystemsSoftware SolutionsHTML/CSSPythonPHPMySQLJavaScriptMeta Business SuiteMeta Ads ManagerGoogle AnalyticsGoogle Search ConsoleGoogle My BusinessAI ToolsCanvaCapCutPhotoshopAI and AutomationsBusiness OwnershipStart-up LeadershipStart-ups ManagementBrandingEmbedded DevicesEmbedded Software ProgrammingNetwork EngineeringComputer Hardware TroubleshootingEmbedded SoftwareCloud ApplicationsNetwork SecurityEmbedded SystemsBusiness StrategyBusiness DevelopmentNew Business DevelopmentGrowth StrategiesStrategic PlanningOrganizational DevelopmentOrganizational LeadershipResearch and Development (R&D)EntrepreneurshipMarketing StrategyEnterprise SoftwareSoftware as a Service (SaaS)AngularReact.jsAmazon Web Services (AWS)TensorFlowDjangoFlaskPython (Programming Language)Search Engine Optimization (SEO)Social Media AdvertisingSocial Media MarketingCloud ComputingFull-Stack DevelopmentResponsive Web DesignFront-End Development

Projects

AI Summarizer

MCA major project that developed an AI-powered tool to generate concise summaries from videos, YouTube links and audio using Python, NLP and speech-to-text technologies.

TechTest Online

TechTest Online is a web-based platform designed for conducting online technical assessments and coding challenges.

Online Examination System

The Online Examination System is a web-based application designed to automate the process of conducting exams and evaluating student performance. It streamlines test administration, ensuring a secure and efficient exam experience.