Abhay mehta

Senior Performance Marketer

Lucentia Digital

Mar 2026 - May 2026 (2 mo) · NCR

Managed 12+ client accounts with a combined ad spend of over Rs. 30 Lakh across 50+ campaigns, contributing to a qualified sales pipeline of Rs. 22.4 Crore. Developed and deployed WhatsApp chatbot flows for lead qualification and automated processes, while optimizing Meta Conversion API for improved campaign performance.

Paid Media and Automation Consultant

Machan Corbett Resort and Earavat Resort

Aug 2025 - Feb 2026 (6 mo) · Jim Corbett

Generated over Rs. 1.4 Crore in direct bookings from Rs. 1,20,000 ad spend, achieving a 165x ROAS. Implemented a WhatsApp concierge automation flow that significantly improved booking conversion rates.

Consultant

IONA.AI

May 2025 - Aug 2025 (3 mo) · London

Led a comprehensive website and branding revamp to better align with enterprise buyers, optimizing LinkedIn profiles for founders and delivering SEO-friendly content within a tight timeframe.

Marketing Consultant

Dohful

Jul 2024 - Jan 2025 (6 mo)

Executed a high-engagement Instagram strategy that resulted in a significant revenue increase during the Diwali campaign, with a 28.9x ROAS.

Product Operations & Content Analyst Intern

Snapchat India

May 2023 - Feb 2024 (9 mo) · India

Created viral Snapchat lenses that garnered over 500M views and 300M shares, contributing to feature testing and community analysis.

Podcast Manager

Lets Confront Podcast

Mar 2021 - Present

Managed full podcast operations, including editing and visual identity, while leading a rebranding effort and collaborating with industry experts.

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IONA.AI

05/2025 – 08/2025 · London

Led a full-scale website and branding revamp; optimized founder LinkedIn profiles with thought leadership content; delivered SEO-friendly, conversion-focused copy and UI/UX within two weeks.

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Dohful

07/2024 – 01/2025

Designed and executed Instagram strategy for a premium handcrafted cookie brand; ran a Diwali paid campaign generating Rs.13.2L revenue from Rs.45,000 ad spend in 28 days at 28.9x ROAS; developed brand identity and storytelling formats, with 28% of Diwali buyers reordering within 45 days.

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Chinese Creator in India

Produced and managed 400+ cross-cultural content videos; handled social growth, moderation and account operations; built high-retention content formats.

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Adit Srivastava (Actor-Model)

Revamped Instagram presence with a strong visual identity; created formats highlighting acting and modeling work; strengthened brand appeal and collaboration readiness.

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INKLORE Tattoo

Built performance marketing campaigns to increase local reach; created branded content for a new studio launch; improved engagement through targeted digital campaigns.

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Ashish (Dubai Based Marketer)

Built optimized LinkedIn personal branding; increased visibility through strategic content; designed high-quality content for positioning.

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Albelee Skincare

Developed brand identity blending tradition and modern appeal; produced storytelling-driven launch campaign content; maintained consistent brand voice across touchpoints.

Social Media & Content Manager

Gems Vault

08/2023 – 10/2023

Worked with Vishnupriya Singh and Ritu Singh; grew social media by 2K followers organically; edited videos, reels and content; supported end-to-end content production and strategy.