Results-driven Digital Marketing professional with 2.5+ years of experience in performance marketing, paid advertising, SEO/SEM, marketing analytics, and lead generation.
Cognizant Technology Solutions
Jan 2026 – Present
Support digital marketing and performance initiatives through campaign tracking, KPI monitoring, and actionable reporting. Analyze audience and campaign data to identify engagement trends, conversion opportunities, and optimization gaps. Build performance dashboards to monitor marketing and business KPIs and communicate insights to stakeholders. Conduct market, audience, and competitor research to inform campaign planning and digital growth initiatives. Translate business objectives into measurable marketing KPIs; automate reporting workflows to reduce manual effort and accelerate decision-making. Present campaign performance insights to stakeholders, highlighting optimization priorities and growth opportunities.
Amazon
Feb 2024 – Sep 2025
Analyzed 1M+ records weekly to uncover customer, product, audience, and performance trends within a large-scale e-commerce environment. Conducted market, competitor, and product research to identify growth opportunities and close performance gaps. Supported paid advertising and SEO initiatives through keyword research, content optimization, and visibility monitoring. Built performance dashboards and reports to communicate campaign trends, KPIs, and improvement areas to stakeholders. Automated recurring reporting workflows using Power BI and Excel, reducing manual reporting effort by 20%. Collaborated cross-functionally to align campaign messaging, content, and audience requirements with business objectives.
Adecco
Nov 2023 – Dec 2023
Conducted product and market research to improve product visibility, discoverability, and customer experience. Analyzed product and customer-facing content to identify gaps and optimization opportunities. Supported content quality and categorization initiatives aligned with customer search and discovery behavior.
B.Sc., Data Science
2020 – 2023
CGPA: 9.2 / 10
Planned campaigns across Google Ads, Meta Ads, and social media; tracked CTR, CPC, CPL, CPA, and ROAS; ran A/B tests on ad copy and landing pages; built retargeting strategies to improve funnel conversion.
Conducted keyword research and competitor analysis; delivered on-page and technical SEO recommendations; tracked organic traffic and visibility via GA4 and Google Search Console.
Designed lifecycle campaigns across email, push, SMS, and in-app channels; built behavior-based audience segments; identified funnel drop-offs and recommended engagement strategies.