Kavya pal

Kavya pal

UI/UX Designer | Adobe Photoshop | Landing Page Design | Canvas | Product Design | Website Design

Ludhiāna, IndiaUI/UX Design
1roles
57skills
4education
1credentials

About

UI/UX Designer specializing in CRO-focused landing pages, website design, and creative visual design. I build user-friendly, conversion-driven experiences that help brands grow and engage better.

Experience

Senior UI/UX Designer

Dollars & You

2 yrs 1 mo · Ludhiana, Punjab, India

Delivered over 40 client websites and 100 landing pages, achieving a 35% average improvement in user engagement and lead generation. Conducted end-to-end UX research, wireframing, and prototyping for 15 projects, cutting design revision cycles by 30% through usability testing. Partnered with marketing and development teams on 20 cross-functional projects, completing work on schedule and within scope. Built responsive Figma layouts for 40 websites across desktop, tablet, and mobile breakpoints. Developed a library of over 200 reusable UI components, icons, and brand assets using Adobe XD, Photoshop, and Illustrator, reducing asset production time by 40%. Performed iterative usability reviews across 10 live products, raising accessibility compliance scores by an average of 25%.

Education

Gobind Convent Sr.Sec.School

Chandigarh University

Bachelor of Computer Applications (BCA)

Pursuing

Aptech Institution

Diploma in Web Development, UI/UX Design and Design Systems

Gobind Convent Senior Secondary Public School

Higher Secondary Certificate, Commerce Stream

March 2023

Skills

CanvaAdobe IllustratorPrototypingFigma (Software)Adobe PhotoshopDesign ThinkingConversion OptimizationPoster DesignInteraction DesignUser Interface PrototypingAnimationShowcasesColor TheoryDesign ToolsProduct DesignBrand StrategyPagesLanding PagesDesignBusiness-to-Business (B2B)Graphic DesignSearch Engine Optimization (SEO)WireframingWebsite BuildingMockupsWeb DesignUser Experience (UX)Logo DesignUser Experience Design (UED)User Interface DesignFigmaAdobe XDUser ResearchInformation ArchitectureUX AuditsHeuristic EvaluationJourney MappingUsability TestingA/B TestingTrelloNotionSlackClickUpGoogle WorkspaceLanding Page DesignConversion Rate OptimizationBrand IdentityResponsive DesignNo-Code DevelopmentCMS ConfigurationSEO OptimizationPerformance TuningChatGPTMidjourneyDALL-ECursorGrok

Projects

Rightway Purifier - Corporate Website

Water Purifier Brand; designed a trust-focused corporate layout that increased average session duration by 25% and improved brand credibility. Created mobile-first wireframes and clickable prototypes, reducing client feedback rounds by 2 iterations.

Lamitech - Corporate Website

Premium Furniture Boards; built a product-focused UI with clear visual hierarchy that contributed to a 20% increase in product inquiry form submissions. Established a consistent design token system and style guide for scalable UI.

Today Management Consultant - Corporate Website

Business and Legal Solutions; produced Webflow-ready page templates with animation design, shortening the development handoff timeline by 2 weeks. Structured an SEO-focused content layout to support organic search traffic growth.

Innovative Fitness Tracker - Landing Page

Startup Brand; developed a conversion-optimized landing page with testimonials, feature sections, and calls to action, targeting a 40% signup conversion rate. Validated the responsive layout across 5 device breakpoints with zero display issues reported after launch.

Smart Watch and Fitness Tracker - Product Landing Page

Tech Product Brand; produced a high-impact product page with feature showcasing and a conversion-focused layout. Incorporated interactive micro-animations that reduced estimated bounce rate by 15% based on session behavior analysis.

Emergency Ambulance Service - Healthcare Website

Healthcare Services; implemented an accessibility-first design meeting WCAG 2.1 Level AA color contrast standards. Structured navigation so users could locate critical contact information within 2 clicks from any page.