Digital Marketing professional with experience in performance marketing, push notification campaigns, social media strategy, SEO, Google Ads, and audience segmentation.
Hindustan Times (OTTplay App)
Jan 2026 – April 2026
Planned, executed, and optimized 20+ weekly push notification campaigns on MoEngage for OTTplay’s 1M+ user base. Improved campaign CTR by 10% through message-copy, send-time, audience-segmentation, and A/B-test analysis. Monitored campaign KPIs and delivered weekly reports. Built segmented audience cohorts for personalized re-engagement campaigns, reducing churn on subscription reminders.
IIM Skills
Sept 2025 – Nov 2025
Created and scheduled Instagram and Facebook content, assisted with paid social campaigns, conducted competitor analysis across 5+ EdTech brands, presented content strategy recommendations adopted by the team, and prepared monthly analytics reports covering reach, engagement, follower growth, and content performance.
Ethernet Xpress Pvt. Ltd., Goa
June 2025 – Oct 2025 · Goa
Managed inbound and outbound sales pipelines for B2B internet and networking services, converted leads into customers, maintained CRM records, tracked lead status, prepared weekly sales reports, and identified upsell and cross-sell opportunities within existing accounts.
BCA
2022 – 2025
HSSC
2020 – 2022
SSC
Completed 2020
Academic project completed in 2025. Designed the app UI/UX using Figma and implemented XML-based layouts in Android Studio. Collaborated with a development team to deliver front-end screens for login, signup, and core event management flows.
Kaleidoscope Kids Event
2019
Serendipity Arts Festival
2022