Prathmesh Thorat

Digital Marketing Executive

Katraj, PuneDigital Marketing
4roles
23skills
4education
5credentials

About

MBA graduate in Marketing and Human Resource with hands-on experience in digital marketing, social media management, SEO, lead generation, CRM, and WhatsApp automation. Seeking a challenging digital marketing role focused on brand visibility, customer acquisition, lead conversion, and business growth.

Experience

Digital Marketing Executive

Anjali Furniture & Interior

Mar 2026-Aug 2026 · Pune

Managed digital marketing and social media activities to increase brand visibility, reach, engagement, and customer acquisition. Created SEO-friendly posts, reels, promotional creatives, and campaigns for furniture and interior products. Managed Google Business Profile using targeted keywords. Generated and managed online leads through Instagram, Facebook, WhatsApp, and Google, distributed enquiries and follow-up leads to the sales team using NeoDove CRM, and developed an automated WhatsApp communication flow using MBG Card Subscription and API integration.

HR Recruiter & Social Media Executive

Credicus Business Services Pvt Ltd

Aug 2025-Feb 2026 · Pune

Conducted more than 100 calls daily to source, screen, and shortlist candidates for client interviews. Generated 35-40 qualified leads per day and achieved monthly recruitment targets. Posted job openings on Naukri, Apna, and Job Hai. Created and promoted hiring content through Instagram, LinkedIn, and WhatsApp to increase job visibility and generate candidate leads.

Social Media Director

SIEC Club, RIT, Islampur

Feb 2025-May 2026 · Islampur

Organized skill development workshops and invention events impacting more than 250 students.

Volunteer

Islampur Business Forum

18-20 Feb 2025 · Islampur

Volunteered at exhibitions for new businesses.

Education

Rajarambapu Institute of Technology College, Islampur

MBA, Marketing & Human Resource

2024-2026

76%

Karmaveer Bhaurao Patil College

B.A., Psychology

2020-2023

70%

Karmaveer Bhaurao Patil College

H.S.C., Science

2018

48%

Vidyamandir Highschool & Junior College Islampur

S.S.C.

2016

61%

Skills

Digital MarketingSocial Media ManagementSEOLead GenerationCRMWhatsApp AutomationGoogle Business ProfileContent CreationInstagram MarketingFacebook MarketingLinkedIn MarketingGoogle AdsRecruitmentCandidate SourcingCandidate ScreeningPythonTensorFlowScikit-learnNatural Language ProcessingMachine LearningMicrosoft ExcelWixData Visualization

Projects

Social Media Monitoring and Listening Using Artificial Intelligence

Capstone project developed using Natural Language Processing, Machine Learning, Python, TensorFlow, and Scikit-learn to monitor and analyze social media trends, sentiments, and user conversations. Generated actionable insights to identify emerging trends and shifts in consumer sentiment and enhance brand reputation and social media engagement.

Impact of COVID-19 on Women's Home Businesses

Survey-based study analyzing how women entrepreneurs adapted during COVID-19, including economic impact, digital transformation, and resilience strategies. Used data visualization techniques in Excel to present findings and insights.

Impact of Artificial Intelligence on Human Resource Management: A Study on Recruitment & Performance Evaluation Processes

Research paper investigating the role of AI in corporate management, its impact on business transformation, recruitment, performance evaluation, decision-making, operational processes, corporate efficiency, and digital transformation, including case studies of businesses in Sangli District.