Anandu Nandanan
UI/UX Designer. Product Designer. Branding.
About
I am a passionate UI/UX Designer with over 4 years of experience crafting modern, user-friendly digital products for startups and growing brands. My design philosophy is built on the intersection of visual clarity and functional usability—ensuring every pixel serves a purpose for both the user and the business. I specialize in end-to-end design, from initial user research to high-fidelity prototyping. I thrive in collaborative environments, working closely with cross-functional teams and developers to transform complex problems into seamless digital experiences.
Experience
Senior ui ux designer
NetConnect Digital Agency
1 yr
Lead UI/UX design for e-commerce, travel booking, enterprise dashboards, and business websites serving B2B and B2C clients. Designed scalable dashboard systems that improved internal workflow efficiency by 25% and boosted active user engagement. Built reusable design system and component library in Figma, reducing development inconsistencies by 40% and accelerating handoff. Collaborated with developers, project managers, and stakeholders to deliver responsive, user-focused digital products. Conducted UX research, competitor analysis, and usability testing to optimize product performance and customer satisfaction. Implemented AI-assisted design workflows using Claude AI and Google Stitch to accelerate ideation and prototyping cycles.
Ui ux designer
WebCastle
2 yrs 11 mos · Ernakulam
Redesigned SaaS dashboard (Storedada and Kanz) reducing average task completion time by 28% through improved information architecture. Delivered responsive web and mobile UI/UX across e-commerce, travel booking, news platforms, cab booking, and enterprise applications. Increased average conversion rate by 15% across client projects through iterative usability optimizations and UX best practices. Collaborated with high-profile clients including Lulu Group, Reporter News, South Indian Credits, Somans Leisure Tours, Muthoot Capital, Luxon Tata and Tijus Academy. Conducted wireframing, prototyping, usability testing, and iterative UX improvements based on qualitative and quantitative user feedback. Worked closely with development teams to ensure pixel-perfect implementation and seamless end-to-end user experiences.
Interface Specialist
Xigologix
6 mos · Kollam
Conducted user research and designed the Yamaha Kuwait mobile application, delivering an intuitive, user-friendly interface. Designed Vyap, a mobile e-commerce platform connecting local stores and customers for seamless product discovery and purchasing. Improved mobile conversion rate by 21% through targeted UX optimization, A/B testing, and iterative design improvements. Collaborated with product and development teams to enhance application usability, accessibility, and customer engagement. Participated in UX workshops, brainstorming sessions, and product strategy discussions to align design with business goals.
Graphic Designer
Xigologix
1 yr 6 mos · Kollam
Senior UI/UX Designer
Netconnect Digital
Jul 2025 - Present · Kochi
Working with various industries, including e-commerce, travel booking, informational platforms, and product-moving companies.
UI/UX Designer
Xigologix
Apr 2022 - Sep 2022 · Kollam
Conducted user research and designed the Yamaha Kuwait app, prioritizing a user-friendly and intuitive interface. Created Vyap, a mobile e-commerce platform connecting local stores and facilitating product sales through the app.
Education
Arena Animation
Diploma, animation & graphic designing
2017 - 2019
Designed the college prospectus for 2017-2019 and contributed to several design and media projects for college events.
keerthy college
higher secondary, Business/Commerce
Jun 2008 - Mar 2010
R.V.S.M.H.S.S
High School
Jun 2004 - Mar 2008
Arena Animation
Master's Degree, Animation
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• Designed college prospectus for 2017–2019 and contributed to multiple design and media production projects.