Prasasth Tripathi

Performance Marketer

Ghaziabad, Uttar PradeshPerformance Marketing
2roles
16skills
1education
2credentials

About

Performance Marketer experienced in planning, launching, and optimizing Meta Ads campaigns for D2C and education brands.

Experience

Performance Marketer

Essence Garden (D2C Microgreens)

Managed Meta Ads campaigns focused on customer acquisition and revenue growth. Achieved 3x ROAS within 90 days through campaign optimization, audience refinement, and creative testing. Tracked and optimized CPL, CTR, and ROAS.

Performance Marketer

EduXpl (Education & Experiential Learning)

Executed Meta Ads campaigns to generate qualified leads and increase brand awareness. Assisted with audience segmentation, ad copywriting, and campaign optimization. Prepared campaign performance reports and optimization recommendations.

Education

KIET Group of Institutions

B.Tech, Computer Science & Information Technology

Skills

Meta AdsGoogle AdsLead GenerationA/B TestingCBOMeta PixelGoogle Analytics (Basics)CPLCTRROASAudience SegmentationAd CopywritingCampaign OptimizationCanvaMeta Business SuitePrompt Engineering