Piyush Rohilla
Category Lead- E-commerce Manager
About
Category & Growth Leader with 7+ years of experience driving multi-fold revenue growth, P&L ownership, and category scale-up across marketplaces and D2C. Proven ability to build categories from scratch, scale quick commerce, and lead cross-functional teams.
Experience
Category Lead- E-commerce Manager
Netway India Pvt Ltd (Astroyogi)
Mar 2025 – Present
Own end-to-end P&L across E-commerce, Quick Commerce, and D2C; drive category growth and performance. Built category from scratch; led GTM, product pipeline, and marketplace expansion. Drove SKU planning, pricing, demand forecasting, and margin optimization across channels. Scaled quick commerce; managed vendors and marketplaces; led cross-functional teams across supply chain, marketing, tech, and finance.
E-commerce Manager
Pon Pure Chemicals Pvt. Ltd.
Oct 2024 – Mar 2025
Managed cataloguing and operations across platforms; launched VOOKI on Blinkit & Zepto; scaled presence across Meesho, JioMart, and BigBasket, driving visibility and GMV growth. Led ALONGE onboarding on Nykaa & AJIO (seller setup, vendor agreements, ToT); managed pricing, promotions, and ad spends to improve ROAS and platform performance. Owned P&L; improved SOPs, vendor performance, and reporting systems to streamline operations and reduce execution gaps.
Associate Manager (Growth)
Globalbees Brands Pvt. Ltd.
July 2023 – Sep 2024
Led marketplace expansion and operations; scaled revenue to multi-crore levels with ~30% QoQ growth and strong GMV performance. Owned category P&L; drove pricing, demand planning, inventory optimization, and improved sell-through and availability. Led vendor selection and onboarding; expanded assortment (1000+ SKUs); drove digital and performance marketing for brand visibility and acquisition.
Assistant Category Manager/ Operations Manager
Super Plastronics Pvt. Ltd.
Apr 2022 – July 2023
Optimized operations, increasing fulfillment rate by 50% and driving substantial GMV growth. Led product strategy, launching Thomson Air Cooler Category under Thomson Brand’s Umbrella. Supported vendor negotiations, catalog expansion, and product launches. Led category-level pricing strategy and P&L optimization, driving margin improvement.
Vendor Manager
REL Pvt Ltd.
July 2018-Apr 2022 · Rohtak, Haryana
Managed distributor-led partnerships for HP, Asus, Amaron across B2B & B2C. Expanded dealer network and seller base, improving coverage and revenue reach. Led pricing and margin negotiations with channel partners.
Education
IIM - Bangalore
Brand Management
2024
Kalinga University, Raipur
MBA, Marketing & HR
2018
Lovely Professional University Punjab
B. Tech, M. Tech, Mechanical, Industrial
2014
Lovely Professional University, Punjab
B.Tech, M.Tech, Mechanical, Industrial
2014