Performance marketer skilled in Meta Ads, Google Ads, CRO, GA4 tracking, and campaign analytics, with experience improving ROAS, scaling paid acquisition, and optimizing conversion funnels.
FCR Bytes
07/2026 – Present · Gurugram
Architected, launched, and scaled full-funnel paid advertising campaigns across Meta Ads and Google Ads for high-intent lead generation and client acquisition. Designed and executed multi-variant A/B testing across landing pages, creatives, and CTAs. Directed creative development for agency marketing and recruitment. Conducted full-funnel audits, decision-tree campaign logic planning, and performance reporting to scale agency services and client ROI.
Womilys
08/2025 – Present · Delhi
Built and scaled the paid growth strategy across Meta Ads and Google Ads for a D2C jewellery brand, contributing to a peak of 365K in daily revenue and 360+ orders. Managed campaign scaling, budget allocation, and performance optimization while improving blended CAC and ROAS. Collaborated on creative testing and optimized on-site offers, bundles, and merchandising flows to improve AOV and customer lifetime value.
SHAAPA Pvt Ltd
03/2024 – Present · Delhi
Managed Meta Ads campaigns for D2C e-commerce brands, including campaign setup, audience targeting, creative coordination, and performance tracking. Analyzed ad performance and funnel behavior to improve ROAS, CTR, and conversion efficiency. Wrote and tested conversion-focused ad copy and campaign angles, supporting optimization through reporting, creative iteration, and audience refinement.
SPC NXT
09/2023 – 03/2024
Built interactive dashboards in Power BI to track key business metrics and support reporting needs. Analyzed datasets in Excel for business decision-making and performance review. Worked with Microsoft Fabric in data visualization workflows to improve reporting usability and data access.
B Sc. Biotechnology Honors, Biotechnology
07/2019 – 08/2022
Senior Secondary
04/2018 – 05/2019
Independent consulting project using Google Tag Manager, GA4, A/B testing, and multilingual tracking. Built a multilingual tracking and testing setup across two high-traffic web properties, implemented custom GA4 events and GTM triggers, and ran seven-language A/B tests to improve CTA, product funnel performance, and product positioning.
Designed a full-funnel lead generation strategy for commuter and B2B taxi leads using Meta Ads, Google Ads, landing page testing, and audience targeting. Optimized targeting, scheduling, and ad delivery, and tested hooks and landing page angles around reliability, speed, and fixed pricing.