Tanmay Bajpai

Performance Marketing Manager

LucknowPerformance Marketing and Digital Marketing
8roles
35skills
1education
2credentials

About

Results-driven performance marketing and digital branding professional with experience in paid advertising, social media management, content strategy, and business operations.

Experience

Performance Marketing Manager

Blitzscale Media Pvt. Ltd.

May 2025 - Present

Manages and scales paid advertising campaigns across US-based verticals including Medicare, final expense, auto insurance, and other lead-generation industries. Runs campaigns across Google Ads, Meta, TikTok Ads, and NewsBreak Ads with focus on lead quality, CPL optimization, funnel performance, and scalable growth.

Social Media Manager

Urbanfeat Technologies Pvt. Ltd.

2024 - Present

Independently manages 10+ client accounts, covering end-to-end social media management, paid advertising, content planning, grid planning, social media optimization, graphic design, video creation, ad script writing, campaign execution, client communication, reporting, and brand alignment. Retains long-term clients while delivering measurable growth and engagement.

AI Content and Brand Collaborator

Matrix AI

November 2025 - Present · Self-Managed

Official brand collaborator with Imagine Art and Mujo AI. Produces AI-generated video content using Veo 3, Kling, Seedance, and Sora 2, applying AI-powered workflows and performance marketing principles to organic content strategy. Produced a reel with 340K+ organic views.

AI Content Creator and Creative Strategist

Ai Digital Sensei (ADS)

February 2025 - Present · Remote

Works as a creative partner for an AI-focused content platform with 165K+ followers. Leads ideation and creative development for anime-inspired AI content, visual storytelling, viral short-form videos, content strategy, visual concepts, character design direction, audience growth initiatives, paid brand partnerships, and content campaigns.

Brand Marketing Manager

Freelancing

July 2024 - May 2025

Handled end-to-end social media management and promotion, including high-conversion posts, product and promotional videos, daily page activities, visibility-driven promotion strategies, brand awareness, engagement, reach, and paid promotion supporting sales growth.

Management Trainee

McDonald's India

2022 - 2024 · North & East Zone Training Centre

Worked in store management, handling inventory control, food safety compliance, sales and cash management, and employee training. Certified in Shift Management Excellence and Food Handler Safety.

Management Trainee

July 2019 - July 2020

Management trainee experience; specific employer and responsibilities were not provided.

Management Trainee

November 2017 - March 2018

Management trainee experience; specific employer and responsibilities were not provided.

Education

Institute of Hotel Management (IHM)

Bachelor of Hotel Management & Catering Technology, Hotel Management and Catering Technology

2016 - 2020

Achieved 2nd Best Campus Placement with McDonald's India, reflecting operational knowledge, management capabilities, and professional discipline.

Skills

Meta AdsLinkedIn AdsGoogle AdsNewsBreak AdsTikTok AdsGraphic DesigningVideo EditingAI Video CreationsAI Image GenerationSocial Media OptimisationSocial Media MarketingSearch Engine OptimisationContent PlanningSocial Media CalendarBrand ManagementGrid PlanningContent WritingBusiness Developmente-commerceVeo 3HeygenKapwingEleven LabsFilmoraCanvaPIPI AdsGoogle Ads TransparencyFacebook LibraryGoogle Search ConsoleGoogle TrendsGoogle Keyword PlannerMeta Business SuiteGoogle AnalyticsChatGPTGemini