Entry-level Business Analyst and Marketing professional with hands-on experience in digital marketing execution, customer research, and data visualization. Skilled in Power BI, Excel, SQL basics, and market analysis to extract insights from data and support business decision-making.
Swiss NeWater
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Executed social media and content operations to support digital marketing campaigns, assisted in campaign planning and execution, coordinated with internal teams for content management, tracked engagement metrics to evaluate campaign performance, and proposed content optimization strategies to enhance visibility and audience interaction.
Swiss NeWater
Executed social media and content operations across platforms in support of digital marketing campaigns; assisted with campaign planning and execution; coordinated content schedules, basic creatives, and campaign timelines; tracked and analyzed engagement metrics; proposed and implemented content optimization ideas to improve visibility and audience interaction.
Bachelor of Business Administration, Business Administration
Aug 2021 – May 2024
Relevant coursework includes Supply Chain Management, Service Management, Accounting, Operations Management, Economics, Basics of Tax, Business Statistics, Customer Relationship Management.
Higher Secondary Education, Commerce
2019 – 2021
Conducted a comprehensive study on customer satisfaction in the F&B sector, focusing on cost, product offerings, quality, competition, and taste, applying percentage analysis and graphical representation techniques to interpret feedback and highlight trends.
Built an interactive dashboard using a Kaggle dataset to analyze car sales and customer preferences, applying data cleaning, modeling, and visualization to identify trends in brand performance, pricing, mileage, and fuel type for sales forecasting and customer targeting.