Riya Phodkar
Social Media & Performance Marketer
About
Results-driven Digital Marketing Executive skilled in performance marketing, social media marketing, SEO, and lead generation.
Experience
Social Media & Performance Marketer
Book Einstein
Jan '26 - Present · Mahalaxmi, Mumbai
Plan, execute, and optimize Meta and Google Ads campaigns for lead generation and customer acquisition; conduct audience research and A/B testing; manage budgets and track CTR, CPC, CPL, CPM, and ROAS; create ad creatives, landing pages, and social media posts; collaborate with teams to align marketing efforts with business goals.
Business Development Executive
Yangpoo
Mar '24 - Feb '25 · Lower Parel
Utilized CRM, lead nurturing, audience segmentation, and communication strategies to improve lead qualification, conversions, and student enrollment.
Business Development Executive
IIDE
Mar '23 - Mar '24 · Andheri, Mumbai
Supported digital marketing and CRM initiatives and created data-driven presentations and queries that improved lead nurturing and demo-to-conversion rates.
Education
Indian Institute of Digital Education (IIDE)
Postgraduate, Digital Marketing
R.A. Podar College
Bachelor of Commerce (B.Com)