Results-driven Campaign & Automation Specialist with around 4 years of experience in email marketing and automation campaigns. Proficient in Salesforce Marketing Cloud and skilled in optimizing campaign performance through data-driven strategies.
Mavericks and Musers Media Pvt. Ltd.
Jun 2025 – May 2026
Oversaw end-to-end lifecycle campaign execution across SFMC for multiple client accounts, managing a team of 8+. Architected multi-step Journey Builder workflows, reducing manual campaign touchpoints by ~40%. Designed A/B testing frameworks that improved open rates by 15-20% quarter-over-quarter and maintained sender reputation above 95%.
Mavericks and Musers Media Pvt. Ltd.
Jun 2024 – Jun 2025
Owned campaign planning and execution for 10+ client accounts, optimizing Journey Builder programs to improve click-to-open rates by ~18%. Reduced campaign turnaround time by 30% through standardized workflows and developed analytics dashboards for performance tracking.
Mavericks and Musers Media Pvt. Ltd.
Nov 2023 – Jun 2024
Managed campaign strategy for 5+ client accounts, ensuring alignment with business KPIs. Coordinated with creative teams to maintain a 98%+ on-time launch rate and improved CRM segmentation accuracy, reducing invalid records by ~25%.
Mavericks and Musers Media Pvt. Ltd.
Nov 2022 – Nov 2023
Executed 50+ campaigns per month using SFMC, managing list segmentation and compliance. Assisted in building Journey Builder flows, reducing customer drop-off by ~10% and monitored deliverability KPIs for proactive resolution.
Utkarsh Small Finance Bank
Jun 2022 – Nov 2022
Acquired new customers for CASA products and achieved monthly sales targets through effective engagement. Developed strong customer relationships to enhance satisfaction and retention.
S.D. Foods Pvt. Ltd.
July 2021 – May 2022
Prepared sales and inventory reports, supervised inventory management, and implemented strategies to achieve revenue targets while ensuring compliance with cash handling procedures.
Bachelor of Commerce
2016 - 2019
Rebuilt lifecycle journeys in Journey Builder using behavioral entry events and decision splits, improving visibility into funnel drop-off and increasing conversion rates across onboarding and re-engagement journeys.
Designed behavioral trigger-based journeys in SFMC to target users at critical lifecycle moments, streamlining campaign execution SOPs and reducing reporting prep time from 4 hours to under 1 hour weekly.