Digital Marketing Manager with 4+ years of experience across performance marketing, growth marketing, social media, SEO, content marketing, personal branding, and AI-assisted marketing. Generated ₹8 Cr–₹10 Cr in revenue impact from ₹1 Cr in paid-media spend across 95+ clients and 8 brands.
Abroad Scholar
07/2025 - Present
Generated 750+ leads at ₹278 CPL in 3 months, with 45+ leads converted or in pipeline; managed ₹7.36L in annual paid-media spend contributing to ₹1 Cr+ in revenue. Planned and executed 6 study-abroad education fairs. Drove 14.8M+ Instagram views and grew the brand to 5K Instagram and 6K Facebook followers. Executed performance marketing across Meta, Google, SEO, content, and WhatsApp, using AI-assisted content production and automation.
WHY Global Services
06/2022 - 06/2025
Generated ₹8L in sales at 11.4x ROAS from ₹70K+ monthly paid-media budgets across Meta, Google, and LinkedIn. Delivered ₹60L–₹65L revenue from a ₹3.48L overseas-education campaign and generated 200+ qualified business enquiries or customer acquisitions. Executed paid, email, and WhatsApp campaigns involving lead generation, retargeting, A/B testing, ROI analysis, reporting, and optimization. Trained 250+ students and supported team-level campaign execution.
Master of Commerce (M.Com)
2020 - 2022
Bachelor of Commerce (B.Com)
2017 - 2020
Built content around IT, career, technology, and educational topics; generated 194K+ likes and 234K saves on a high-performing reel. Scaled Instagram from approximately 820 to 225K+ followers through content strategy, short-form video, performance marketing, and creative direction. Managed Meta, Google, LinkedIn, email, and WhatsApp execution with reporting, testing, and optimization.
Drove 500+ Meta leads and approximately ₹5L revenue in 6 months through performance campaigns. Scaled AI content, influencer marketing, and brand collaborations to grow Instagram to 2,285 followers. Generated 2.7M views, 600K reach, and 52.1K interactions.
Generated 60K followers, 5M+ views, and 10K+ comments through stock-content strategy. Used ManyChat and research PDFs to convert social engagement into leads, and built WhatsApp communities with 400+ members to support workshop conversions.
Built digital acquisition strategy for study-abroad admissions, training, and education fairs. Planned and managed 6 education fairs using Meta, Google, local targeting, content, and WhatsApp follow-up; the Coimbatore campaign generated 255 leads and 135+ attendees.
Delivered SEO projects for WHY Tap, Adams Carry Bags in Dubai, and Chennai Numbers. Managed campaigns across retail, fashion, food, wellness, and entertainment, including LinkedIn Ads, X/Twitter Ads, JioHotstar campaigns, influencer marketing, and personal-brand content strategies.
Used AI-assisted workflows for content production, visual creation, ideation, scripting, creative iteration, ManyChat comment and DM automation, WhatsApp workflows, community engagement, workshops, enquiries, and follow-up.