Sr. Marketing Manager
Results-driven B2B sales and marketing leader with 15+ years of experience in revenue growth, team performance, customer acquisition, consultative selling, strategic planning, and CRM-led pipeline management.
Injected Pvt. Ltd
10/2015 - Present
Drove revenue growth through targeted promotional campaigns; led 18 sales associates and 2 marketing managers to achieve 17% year-over-year sales growth. Improved employee retention by 23% through a regional onboarding and training program, increased repeat business by 30% through a B2B customer loyalty initiative, owned P&L, inventory, and daily operations, and maintained 95%+ customer satisfaction.
Injected Pvt. Ltd
09/2014 - 09/2015
Conducted weekly sales training, managed vendor relationships and promotional events, developed marketing strategies, executed digital, social media, and email campaigns, conducted market research, and led marketing events, trade shows, and product launches.
E-Pack Polymers (P) Ltd
09/2011 - 05/2014
Identified market opportunities through competitor analysis and customer behavior research, influencing product positioning. Maintained consistent brand identity and messaging for B2B clients and partners.
PACL India Ltd
04/2007 - 08/2011
Promoted and sold high-value properties to B2B clients and investors, generated leads through networking, referrals, and marketing, conducted site visits and ROI presentations for CXOs, and achieved 100%+ of sales targets for three consecutive years.
BA, Marketing
1992 - 1997
3.4 GPA
Drove new B2B customer growth by targeting prospects in the interest and consideration phases using paid search, social media, and email. Created value propositions highlighting product advantages versus competitors, resulting in repeatable, cost-effective sales.