Khushi Bansal

Digital Marketing Professional

Digital Marketing
5roles
16skills
2education
3credentials

About

Detail-oriented digital marketer with hands-on experience in SEO, social media marketing, Google My Business optimization, lead generation, paid advertising, and campaign reporting. Currently pursuing a PGDM in Marketing & International Business.

Experience

Digital Marketing Trainee

Eternia — Aditya Birla Group (Hindalco)

Jun 2025 – Aug 2025

Managed Google My Business profiles for 90+ showrooms; resolved duplicate and suspended listings; updated categories, photos, services, and posts; maintained guest posting trackers; analyzed calls, clicks, and direction requests to recommend local performance improvements.

Live Project Trainee (Digital Marketing)

Institute of Marketing & Management, Delhi

2024 – 2026 · Delhi

Executed a faculty-assigned live digital marketing project, managed website subdomains, ran Facebook and Google Ads campaigns, tracked campaign performance, and worked on a Shopify e-commerce platform project as part of PGDM coursework.

Digital Marketing Executive

Guide2Success Company

Jul 2022 – Jul 2023

Led SEO activities including keyword research, backlink creation, and competitor analysis; executed lead generation campaigns; managed Google Ads and social media advertising; and partnered with clients to deliver tailored marketing strategies.

Digital Marketing Intern

Guide2Success Company

Feb 2022 – Jul 2022

Supported on-page and off-page SEO, assisted social media marketing campaigns, built content calendars, managed scheduled postings, monitored campaign performance, and prepared analytical reports.

Member

College Social Media Committee

Supported social media content and engagement for college events and initiatives.

Education

Institute of Marketing & Management, Delhi

Post Graduate Diploma in Management, Marketing & International Business

2024 – 2026

Presented projects and case studies on Marketing, Research, and International Business during PGDM coursework.

Delhi University, School of Open Learning

Bachelor of Commerce (Hons.), Commerce

2020 – 2023

67%

Skills

Search Engine Optimization (On-Page & Off-Page)Google My Business ManagementSocial Media MarketingLead GenerationCampaign ReportingGoogle AdsPaid Social CampaignsCompetitor ResearchKeyword ResearchLocal SEOMulti-Location ListingsMS OfficeAdvanced ExcelContent CalendarsLink BuildingShopify

Projects

Live Digital Marketing Project

Faculty-assigned PGDM coursework project involving website subdomains, targeted campaigns, Facebook and Google Ads, campaign reporting, and a Shopify e-commerce platform.

Volunteering

Team Lead

Rashtriya Seva Samithi