Organic Social Media Growth — Personal Case Study
Built and grew a niche Instagram page using organic content strategy, hashtag research, consistent posting, and weekly engagement metric tracking.
2roles
22skills
2education
3credentials
About
Results-driven Digital Marketing Executive and Community Manager with 10 months of hands-on experience in social media strategy, Meta Ads campaign management, content creation, and community growth. Currently pursuing an MBA in International Business.
Experience
Digital Marketing Executive
Aadavan Realtors
Sep 2025 – Mar 2026 · Dehradun
Owned end-to-end social media strategy for a real estate brand, managing daily content publishing, page administration, and audience engagement. Planned and executed targeted Meta Ads campaigns. Drove lead generation through targeted content creation and designed visual and video assets using Canva while maintaining consistent brand identity.
Community Manager
Shyft Squad
Jan 2024 – Mar 2024 · Noida
Managed day-to-day engagement across online community channels, resolved member queries, moderated conflicts, hosted virtual community events, and built feedback loops to inform content and community growth strategy.
Education
UPES, Dehradun
Master of Business Administration (MBA), International Business
Jul 2025 – Jun 2027
Swami Purnanand Degree College of Technical Education, Rishikesh
Bachelor of Commerce (B.Com)
June 2024
Skills
Digital MarketingMeta AdsFacebook AdsInstagram AdsSEOSEMContent MarketingInfluencer MarketingE-Commerce MarketingLead GenerationMeta Business SuiteCanvaCapCutGoogle AnalyticsWordPressSocial Media ManagementContent PlanningCalendar ManagementVideo EditingCopywritingCommunity EngagementConflict Resolution
Projects
Meta Ads Campaign Simulation — Small Business Case Study
Designed and ran a mock Meta Ads campaign for a small local business, defining audience segments, ad creatives, budget allocation, and campaign performance and ROI analysis.