Srilakshmi D

Digital Marketing Executive

Visakhapatnam, Andhra Pradesh, IndiaDigital Marketing

View LinkedIn View resume

4roles

28skills

3education

1credentials

About

Results-driven performance marketing professional with experience in paid media, lead generation, SEO, analytics, and campaign optimization across Google Ads, Meta Ads, and LinkedIn.

Experience

Digital Marketing Executive

Chits Global Trade

March 2026 - May 2026 · Hyderabad

Managed Google Ads campaigns with a monthly budget of ₹10,000+ to improve lead generation; performed on-page and off-page SEO for three websites; created and scheduled 20+ social media posts per month across LinkedIn, Facebook, and Instagram; set up Google Tag Manager, GA4, and conversion tracking.

Digital Marketing Executive

CredAcc

March 2025 - March 2026

Planned and executed targeted LinkedIn lead generation campaigns for B2B prospects including Credit Officers and CXOs at banks and NBFCs; optimized audience targeting, ad creatives, bidding strategies, CPL, and conversion rates; implemented off-page SEO and backlink-building strategies; tracked campaign KPIs using Google Analytics and Search Console; generated performance reports; collaborated with sales teams on lead qualification and CRM integration.

Marketing Specialist

CredAcc

1 yr 1 mo · Visakhapatnam, Andhra Pradesh, India

Digital Marketing Specialist

Software Engineer

zenroyx

1 yr 2 mos · Hyderabad, Telangana, India

Education

—

B.Tech, Computer Science Engineering

Chaitanya Institute of Science and Technology

B.Tech, Computer Science

Jun 2005 - Apr 2009

Vivekananda High school

B.Tech CSE, Computer Science

Jun 2005 - Apr 2009

Skills

Google Ads (Search, Display, YouTube)Meta Ads (Facebook & Instagram)LinkedIn Ads & B2B Lead GenerationCampaign Performance Optimization & A/B TestingBudget Management & ROI AnalysisKeyword Research & Competitor AnalysisCanva / Basic Graphic EditingOn-page SEOOff-page SEOGoogle Tag ManagerGoogle Analytics 4Google Search ConsoleConversion TrackingSocial Media MarketingLinkedIn Marketing & B2B Lead GenerationAnalytics & Performance OptimizationContent Marketing & BloggingLead Generation & Campaign ManagementEmail MarketingSearch Engine Marketing (SEM)Social Media Optimization (SMO)Social Media ManagementSoftware TestingSearch Engine Optimization (SEO)website designingData ExtractionTestingLinkedIn Data Extraction

Projects

LinkedIn Lead Generation – CredAcc

Designed and ran targeted LinkedIn campaigns to identify and extract B2B prospects from banks and NBFCs; delivered qualified leads to support sales pipeline growth; optimized audience segments and messaging to improve lead quality.

Off-Page SEO & Authority Building – CredAcc

Planned and executed an off-page SEO strategy to boost domain authority; built quality backlinks and improved organic search rankings for LOS and LMS product pages; analyzed competitor backlink profiles to identify high-authority linking opportunities.