About
Marketing professional with 24 years of experience
Experience
Founder
Agile Digital Marketing
July 2023 – Till Date · Kolkata, India
Founded a digital marketing agency focusing on social media marketing and Google Ads for UK/US clients. Successfully designed and optimized various Facebook ad campaigns, utilizing audience segmentation and A/B testing to enhance performance. Developed effective email marketing strategies to nurture leads.
Digital Strategist
Datalysys (Ohio)
June 2022 – July 2023 · Remote
Spearheaded a digital transformation project, redesigning the company website and establishing a LinkedIn lead generation engine. Improved user experience and brand messaging, resulting in a predictable lead flow through targeted outreach and content strategy.
Marketing Head
Stock Knocks (Kolkata)
Jan 2022 – Apr 2022 · Kolkata, India
Collaborated on website optimization for SEO and user experience. Enhanced the founder's YouTube channel reach and developed email marketing campaigns using ConvertKit to engage audiences.
Marketing Head
Studio 52 Group (Dubai)
Mar 2021 – Jan 2022 · Dubai, UAE
Led content marketing strategies across multiple subsidiaries, achieving a 30% increase in web traffic and significant growth in LinkedIn engagement. Improved email marketing metrics through effective campaign strategies.
Consultant
Freelance Digital Marketing Consultant
Apr 2019 – Feb 2021 · Kolkata, India
Provided digital marketing and content strategy services, managing Facebook ad campaigns for various clients and optimizing ad performance through analytics and targeting.
Customer Relationship Manager
Indus Net Techshu Pvt Ltd (Kolkata)
June 2018 – Mar 2019 · Kolkata, India
Managed digital growth projects for notable brands, implementing strategies across SEO, Google Ads, and social media platforms.
Community Engagement Manager
MPMyGov (Bhopal)
Nov 2017 – May 2018 · Bhopal, India
Led community engagement initiatives, onboarding multiple government departments and significantly increasing platform engagement and user interaction.
AGM – PR & Digital Marketing
Mesco Group (Delhi)
June 2015 – Apr 2017 · Delhi, India
Directed corporate communications and branding efforts, launching a luxury e-commerce venture and enhancing media exposure for the company.
Sr. AGM – Corporate Communication
Vikram Solar (Kolkata)
June 2014 – Sept 2014 · Kolkata, India
Enhanced brand presence in the renewable energy sector through strategic marketing initiatives and event management.
AGM – Corporate Affairs
Emars Group (Kolkata)
Apr 2011 – May 2015 · Kolkata, India
Advocated for regulatory management of iron ore mines, significantly improving company reputation and securing new business partnerships.
Manager – Corporate Communication
L&T Power (Vadodara)
Sep 2010 – Jan 2011 · Vadodara, India
Led the national media launch of a major facility, securing extensive media coverage and producing high-impact marketing assets.
Sr. Manager – Corporate Communication
MTS India (Gurgaon)
Dec 2008 – Jul 2010 · Gurgaon, India
Spearheaded PR campaigns across telecom circles, significantly enhancing corporate reputation and media presence.
Manager – Corporate Communication
Mercedes-Benz India (Pune)
Dec 2006 – Dec 2008 · Pune, India
Led national PR campaigns generating extensive media coverage and orchestrated high-visibility brand engagement events.
Sr. Executive – Corporate Communication
Sahara India (Lucknow)
Apr 2004 – Nov 2006 · Lucknow, India
Managed pan-India PR strategies, driving high-impact media campaigns and securing visibility for various business verticals.
Freelance Digital Marketing Consultant
Freelance Digital Marketing Consultant
Apr 2019 - Feb 2021 · Remote
Provided digital marketing and content strategy services for various clients. Created and managed Facebook ad campaigns for e-commerce, local businesses, and service-based clients.
Education
Simplilearn
Masters, Digital Marketing
2025
OMCP Recognized
NIILM-CMS, New Delhi
MBA, Marketing & Finance
2004
Scottish College, CU
B.Sc. (Hons), Economics, Mathematics, Political Science
2001
Calcutta Boys' School
ISCE
1997
Simplilearn
Digital Marketing Masters, Digital Marketing
2025
NIILM-CMS, New Delhi
MBA in Marketing & Finance, Marketing & Finance
2004
Scottish College, CU
B.Sc. (Hons) Economics, Mathematics, Political Science, Economics, Mathematics, Political Science
2001