WordPress websites
Creating WordPress websites, e-commerce websites, and landing pages.
Rajat Srivastava
Senior Business Development Executive
Prayagraj, Uttar PradeshDigital Marketing
3roles
24skills
2education
1credentials
About
Results-driven professional transitioning into digital marketing with hands-on training in website design, SEO, social media marketing, and paid ads. Brings a strong background in sales and customer engagement, with experience understanding audience behavior and driving conversions.
Experience
Senior Business Development Executive
Physics Wallah
Feb 2025 – Apr 2025
Handled high-intent leads and guided aspirants through structured consultation; applied persuasion and customer psychology to improve conversion outcomes; built strong relationships with users, increasing trust and engagement.
Business Development Executive
Unacademy
May 2024 – Jul 2024
Managed lead nurturing and student counseling for course selection; improved conversion through personalized communication strategies; collaborated with teams to enhance onboarding experience.
Business Development Associate & Retention Specialist
BYJU'S
Mar 2023 – May 2024
Managed the complete sales cycle from lead generation to conversion and retention; executed upselling and cross-selling strategies to increase revenue; analyzed customer behavior and objections to improve communication; strengthened retention by resolving issues and maintaining relationships.
Education
Integral University, Lucknow
MBA, Finance & Marketing
In 2022
Allahabad State University
B.Sc. (Bachelor in Science)
In 2019
Skills
Digital Marketing fundamentalsSEO basics (on-page SEO, keywords, meta tags)WordPress website managementContent creation & optimizationSocial media managementCanvaGoogle Analytics & Search Console basicsBasic Excel and reportingSocial Media MarketingContent StrategySEOOn-Page SEOKeyword ResearchPaid AdsMeta AdsWordPress Website DesignCustomer PsychologyConversion StrategyContent CreationHashtag StrategyGoogle AnalyticsGoogle Search ConsoleChatGPTMeta Ads Manager
Projects
Personal Brand – @srjdigipreneur_official
Created and managed an Instagram page focused on digital marketing learning; developed reels, captions, and content strategies for audience engagement; applied hooks, storytelling, and content positioning techniques; analyzed engagement metrics to improve content performance.
WordPress Website Project
Built and optimized a website using WordPress for personal use and a client; implemented on-page SEO including keyword optimization and content structuring; improved user experience through layout and design.
SEO & Content Practice
Performed keyword research and hashtag strategies; created SEO-friendly content for better visibility; used Google Analytics and Search Console for performance tracking.