ROHIT KUMAR

Social Media & Digital Marketing Manager

Digital Marketing
4roles
20skills
4education
5credentials

About

Experienced Social & Digital Marketing Manager skilled in leading creative teams and executing campaigns across Instagram, Facebook, LinkedIn, YouTube, and X/Twitter. Proficient in Meta Ads, Google Ads, content strategy, and influencer collaborations to boost brand awareness and business growth.

Experience

Social Media & Digital Marketing Manager

School of Aeronautics

March 2024 - Present

Led and managed a creative team of graphic designers, video editors, admission counselors, interns, and an SEO agency. Planned and executed Facebook, Instagram, and Google Ads campaigns for brand awareness and lead generation; managed social media platforms; created monthly content calendars; created visuals, reels, and advertisements; maintained website content; executed email marketing campaigns; coordinated SEO backlink activities; tracked leads and call follow-ups in Google Sheets; and monitored engagement to optimize campaign performance.

Freelance Social Media Manager

Simplifying Skills

June 2025 - December 2025

Managed and guided a creative team of graphic designers, video editors, interns, and blog writers; drove brand presence across Instagram, Facebook, LinkedIn, X/Twitter, and Threads; planned Facebook and Instagram ad campaigns; managed content strategy for reels, blogs, graphics, and short-form videos; maintained monthly content calendars; and supported website content updates and optimization.

Social Media Manager

Sagacious IP

May 2022 - March 2024

Managed Instagram and Facebook platforms and developed skills in graphic design, Canva, basic video editing, website design, client graphics, Instagram stories, social media posts, caption writing, and scheduled content. The document describes this as the candidate's first job.

Social Media Marketing Intern

Midwest Consulting Group LLP

December 2021 - May 2022

Completed a social media marketing internship and gained creative, technical, and strategic skills.

Education

Mangalayatan University

Bachelor of Business Administration (BBA)

January 2024 - Pursuing

Currently pursuing through distance mode.

Delhi Institute of Tool Engineering (DITE)

Tool and Die Making

August 2017 - July 2021

Completed engineering in Tool & Die Making with an overall 63%.

Delhi Institute of Digital Marketing (DIDM)

Advanced Digital Marketing

September 2023 - March 2024

Completed a digital marketing course with an A grade.

Govt. co-ed Sec school Rajapur Khurd

High School from CBSE

April 2016 - May 2017

Completed high school from CBSE with a 7.6 CGPA.

Skills

Creative Team ManagementContent Strategy & PlanningSocial Media MarketingSocial Media Optimization (SMO)Graphic Designing (Canva Pro)Video Production & EditingSearch Engine Optimization (On/Off Page)Website Development (WordPress)Email Marketing CampaignsWhatsApp MarketingPerformance Marketing AnalyticsGoogle Ads ManagementMeta Ads ManagementCRM Tools for Lead ManagementOnline Reputation Management (ORM)MS Office ProficiencyInfluencer CollaborationsContent CreationGoogle SheetsLead Generation