About
Results-oriented Digital Marketing Manager with 3+ years of experience driving digital marketing initiatives across performance marketing, SEO/SEM, analytics, and campaign budgets, with experience in Health & Fitness Education and Real Estate.
Experience
Sr. Digital Marketing Specialist
Soulfit Care Pvt. Ltd. (Yogalayaa)
May 2025 – Present · Pune, Maharashtra
Directed end-to-end digital marketing strategy for a wellness and fitness education brand, growing online engagement by 150% and increasing class enrolments by 40%; achieved average ROAS of 450% (4.5:1) through A/B testing and bid strategy refinement; executed SEO resulting in 20% organic traffic growth and first-page rankings for 25+ keywords; built social media content calendars and grew the combined follower base by 85%.
Digital Marketing Specialist
Soulfit Care Pvt. Ltd. (Yogalayaa)
April 2024 – April 2025 · Pune, Maharashtra
Planned, launched, and optimised 50+ paid campaigns across Google Ads and Meta, generating 500+ qualified leads per month while reducing cost-per-acquisition by 30%; developed and maintained a WordPress website, reducing bounce rate by 25%; deployed email campaigns achieving a 25% open rate and 5% click-through rate.
Digital Marketing Head
Shadow Infratech Pvt. Ltd.
November 2023 – February 2024 · Pune, Maharashtra
Established the company's digital marketing function; created brand presence across Google, Facebook, Instagram, and LinkedIn; designed paid campaigns generating 200+ qualified leads with a 12% conversion rate over four months; increased brand awareness by 120% and website traffic by 60%.
Education
YCMOU, Nashik
B.Com, Accounting
2019–2022
Training Institute Pune
Digital Marketing Certification
2023