About
Performance Marketing Specialist with 3 years of hands-on experience in Meta Ads, 2 years in Google Ads, and 1 year in PPC advertising. Experienced in planning, launching, optimizing and reporting paid campaigns for real estate, visa/immigration, e-commerce and other lead-generation businesses.
Experience
Digital Marketer — Paid Media
Vistara Visa
Current
Manage Meta Ads and Google Ads campaigns focused on lead generation for visa and overseas-work opportunities. Develop campaign structures, audience targeting, creatives and budgets, and optimize campaigns based on performance data. Monitor CPL, CTR, CPC, conversion quality and campaign-level performance. Coordinate paid-media activity with the broader digital marketing and lead-management process.
Founder / Performance Marketing
Creator Brands
Ongoing
Manage paid acquisition through Meta Ads and PPC campaigns, including campaign planning, targeting and optimization. Test audiences, creatives, offers and campaign structures to identify scalable acquisition opportunities. Use performance data to make budget-allocation and optimization decisions across campaigns.
Freelance Performance Marketer
Independent / Multiple Clients
3+ years
Worked with businesses across real estate, e-commerce, local services and other lead-generation categories. Planned and managed paid campaigns across Meta Ads and Google Ads, adapting strategy to business objectives and sales funnels. Handled campaign setup, audience research, keyword research, ad testing, retargeting, optimization and performance reporting.
Education
YMCA / J.C. Bose University of Science and Technology, Faridabad
B.Voc, Web Development
Expected 2027
Bharti / University of Delhi
Digital Marketing Course
4 months