Kaviyarasan b

Digital Marketing Executive

Digital Marketing
1roles
31skills
1education
1credentials

About

Results-driven Digital Marketing Professional with expertise in SEO, paid media, analytics, and campaign management, including keyword research, technical SEO, GA4 analytics, and multi-channel campaign execution.

Experience

Digital Marketing Intern

Vinsup Skill Academy / Vinsup Infotech Pvt Ltd

1 Month

Executed SEO optimization on a live e-commerce website; conducted keyword research and competitive analysis; optimized meta titles, meta descriptions, and on-page content; implemented image optimization, internal linking, and site speed improvements; monitored organic traffic and rankings using Google Search Console and analytics tools; integrated GA4 and Meta Business Suite for campaign tracking and audience analysis.

Education

Sree Abirami College of Pharmacy, Coimbatore

Bachelor of Pharmacy (B.Pharm), Pharmacy

2020-2026

Affiliated to Tamil Nadu Dr. M.G.R Medical University & DME, Chennai

Skills

Keyword ResearchOn-Page SEOOff-Page SEOTechnical SEOLocal SEOWebsite OptimizationCompetitive AnalysisMeta AdsGoogle AdsPPC CampaignsFacebook AdsInstagram AdsLinkedIn MarketingCampaign OptimizationGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Google Search ConsoleSEMrushAhrefsROI MetricsCampaign CreationCopywritingContent MarketingEmail MarketingSocial Media MarketingCanva DesignWordPressWooCommerceWebsite DesignLead GenerationClient Relationship Management

Projects

Fashinophile Clothing Shop - E-Commerce SEO & Marketing

Improved organic search visibility through SEO best practices; optimized WooCommerce product pages and category architecture; configured GA4 and Meta Business Suite tracking; created Canva social media marketing materials; and conducted competitor benchmarking using Ahrefs.