EdTech 3R Funnel
Developed and executed a full-funnel EdTech strategy focused on retention, reselling, and re-engagement. Designed email campaigns, landing pages, and loyalty strategies to improve conversions and sustainable growth.
6roles
25skills
3education
8credentials
About
Performance-driven digital marketer with hands-on experience in performance marketing, SEO, social media marketing, online reputation management, content strategy, and paid media.
Experience
Manager, Digital Growth
AMK Global Group
Feb 2026 – Present
Planned and executed paid-media lead generation campaigns involving audience segmentation, ad copywriting, budget allocation, and bid strategy. Managed social media across Facebook, Instagram, LinkedIn, and X for AMK Global Group and related companies. Led CEO executive branding, handled online reputation management, developed integrated SEO, paid social, email, landing page, and content strategies, and prepared performance reports for data-driven decisions.
Digital Marketing Intern
Docoduck Films Private Limited
Sept 2025 – Jan 2026
Improved engagement across brand and client accounts through platform-specific content strategies. Created 30+ digital assets monthly, conducted keyword research and technical SEO audits across 5+ websites, supported influencer campaigns, and tracked reach, CTR, ROI, and search rankings.
Campus Ambassador
Indian Institute of Technology, Bombay
Jul 2022 – Oct 2022
Promoted campus initiatives through targeted social media outreach and on-ground marketing campaigns for a student audience of 1,000+. Secured 6th position in NEC team participation and received a Silver Badge on completion of the campus ambassador internship programme.
Research Intern: Analytical Techniques
ABVRC, Kanpur
Nov 2023 – Dec 2023 · Kanpur
Conducted FTIR spectroscopy analysis and data quality checks, managed documentation, and maintained accurate research records.
Graphics Designing Lead; Student Activity Cell Lead; Literary Club Lead & Student Secretary
Dr. AITH Student Activity Cell
2022–23
Member
Entrepreneurship Cell & Incubation and Startup Cell, Dr. AITH
Education
AKTU
B.Tech
2020 – 2024
CGPA: 7.99/10
Rani Laxmi Bai Memorial School
Senior Secondary (XII), CBSE
2018
88%
Rani Laxmi Bai Memorial School
Secondary (X), CBSE
2016
CGPA: 10.00/10
Skills
Google AdsMeta AdsLinkedIn AdsCPC optimizationCPL optimizationROAS optimizationCTR optimizationA/B testingCampaign budget managementLead generationSEOSEMSocial Media Marketing (SMM)Online Reputation Management (ORM)Email marketingContent writingInfluencer marketingContent calendar managementExecutive personal brandingGoogle AnalyticsGoogle Search ConsoleMeta Business SuiteCanvaMySQLJava
Projects
360 Digital Marketing Blueprint
Developed a full-funnel strategy integrating SEO, Google Ads, SMO, and email marketing; optimized budgets, projected ROI, and created ad copy and visual assets.
Google Analytics: Sales Growth Insights
Analyzed three months of GA4 sales data, identified underperforming products, and recommended conversion optimization strategies based on funnel metrics and user growth trends.
3-Month Social Media Plan
Built a paid, organic, and influencer social media strategy with KPI tracking and ROI calculations for data-driven budget allocation.
Elevated a Beauty Brand through SMO
Executed an organic social media growth strategy and created visual creatives to increase brand engagement and awareness without paid spend.
ClickBoost Google Ads
Designed performance-focused advertising funnels, created keyword-targeted ad copy, and optimized Google Ads campaigns for CTR and conversion rates.
SEO & Website Optimisation
Designed and developed a brand website with on-page SEO and a long-term strategy to grow organic traffic and improve SERP rankings.
Audit & Strategise the Brand
Conducted market research, analyzed trends, identified growth opportunities and target audiences, and developed actionable brand expansion strategies.