Vikas Tripathi

Assistant Manager- Growth Marketing

Bengaluru, IndiaResidential Real Estate
1roles
26skills
3education
3credentials

About

Performance marketing professional with 3+ years managing Meta Ads and Google Ads campaigns for premium residential real estate brands, with complementary SQL, Python, and data analytics skills.

Experience

Assistant Manager- Growth Marketing

Emma Stanley Private Limited

2024 – Present · Bengaluru, India

Owned end-to-end paid media across Meta Ads and Google Ads for multiple premium residential real estate projects, managing monthly spend of ₹10 lakh+. Architected keyword ecosystems and structured negative-keyword lists, reducing CPL by 20%. Built ROI tracking frameworks, cohort-based closure analyses, Meta Instant Forms and OTP capture flows, ad copy testing programs, and RM performance dashboards in Chart.js.

Education

Army Institute of Management

MBA, Business Analytics

CGPA: 7.12/10.0; President, Vishleshan Analytics Club; Volunteer, ISR

Oriental Institute of Science & Technology

BE, Electrical & Electronics Engineering

CGPA: 7.27/10.0; Club Coordinator, Prime Movers; Volunteer, NSS

Carmel Convent Sr Sec School

Higher Secondary Education, 12th

CGPA: 69.2/100.0

Skills

Meta Ads ManagerGoogle AdsGoogle Ads SearchGoogle Ads DisplayPerformance MaxFull-funnel campaign strategyKeyword architectureAudience architectureBid managementBudget managementA/B testingCreative optimizationCPL/CAC reductionCohort analysisFunnel analysisClosure-rate analysisROI modelingExcelGoogle Sheets automationGA4SQLPythonPower BIChart.jsPerformance reportingRM performance dashboards

Projects

Customer Churn Prediction

End-to-end machine learning project using exploratory data analysis, logistic regression, and GridSearchCV-tuned random forest on a telecom churn dataset. Improved recall to 0.78, built a FastAPI prediction endpoint, and deployed the pipeline to GitHub.

Applied SQL and Python Reporting Automation

Applied SQL and Python with Pandas for exploratory analysis and reporting automation, extending ROI and cohort-analysis methods used in growth marketing.

Volunteering

Volunteer

ISR

Volunteer

NSS