Satyam MUDGAL

Sr. Digital Marketing Executive

Ghaziabad (UP)Digital Marketing

7roles

16skills

3education

About

Performance marketing professional experienced in managing high-budget Google Ads and Meta Ads campaigns, generating qualified leads, optimizing CPL, and implementing data-driven full-funnel strategies.

Experience

Sr. Digital Marketing Executive

Mikky Publication Services Pvt. Ltd.

Aug 2025 – Present

Managed Meta Ads and Google Ads campaigns with a monthly budget of 5 lakh+, generating 14,000–16,000 qualified leads per month. Implemented and monitored GA4, GTM, Meta Pixel, and conversion tracking setups. Reduced CPL from 50+ to 30 through audience optimization, A/B testing, and creative experimentation. Led and mentored a team of 12+ Digital Marketing Executives while creating ad creatives, monitoring campaign performance, and optimizing key metrics.

Counsellor

Blackboard Education and Research Foundation (College Vidya)

Feb 2023 – Sep 2023

Coordinated with prospective learners to understand their educational needs and career goals. Recommended suitable universities and online programs and provided customer support before and after purchase.

Freelance Digital Marketing Specialist

Loom Fashion

Mar 2026 – Jun 2026

Managed Meta Ads campaigns for an online fashion brand with a monthly advertising budget exceeding 50K. Reduced Cost Per Result by 64%, improved CTR from 1.2% to 2.8%, increased ROAS from 0.5x to 3.0x, and improved Add-to-Cart rate by 40%+ through A/B testing and campaign optimization.

Co-Founder

Aroma Blows (D2C Scented Candle Brand)

Aug 2024 – Nov 2024

Co-founded a scented candle brand and managed product development, branding, marketing, sales operations, inventory, packaging, and order fulfillment. Generated 60,000+ revenue from an initial investment of 8,000 through Meta Ads, social media marketing, and seasonal campaigns.

Senior Digital Marketing Executive

MIKKY PUBLICATION SERVICES PRIVATE LIMITED

1 yr 1 mo

• Manage Meta Ads and Google Ads campaigns with a monthly advertising budget exceeding ₹5,00,000. • Generate 14,000–16,000 qualified leads every month across multiple education-focused campaigns. • Reduced Cost Per Lead (CPL) from ₹50+ to ₹30, improving campaign efficiency by approximately 40%. • Execute audience segmentation, campaign restructuring, A/B testing, and bid optimization strategies. • Monitor campaign performance through Google Analytics 4, Google Tag Manager, and conversion tracking. • Collaborate with a 12-member marketing team to create high-performing ad creatives and landing page strategies. • Analyze marketing data and prepare actionable reports to improve campaign performance.

Co-Founder

Aroma Blows

5 mos

*Started as an MBA project; became a real business *Created Meta Ads campaigns to generate leads and revenue (₹60K from ₹8K spend) *Handled product development, packaging, sales, and Instagram marketing *Paused operations post-season due to academic priorities.

Academic Advisor

Blackboard Education & Research Foundation

8 mos · Noida, Uttar Pradesh, India

*Advise students on course selection, academic pathways, and career options based on their interests, strengths, and goals *Conduct one-on-one or group sessions to assess students’ needs and develop tailored education plans.

Education

ITS College of Management, Ghaziabad

Master of Business Administration, Marketing and IT

Oct 2023 – June 2025

Himalayan Garhwal University, Uttarakhand

Bachelor of Computer Application

Oct 2020 – June 2023

Maharaja Agrasen Himalayan Garhwal University

Bachelor of computer Application

Sep 2020 - May 2023

Skills

Performance MarketingGoogle Analytics 4 (GA4)Google AdsGoogle Tag Manager (GTM)Meta AdsConversion TrackingMeta PixelA/B TestingRemarketingLead GenerationLookalike AudiencesSEOFacebook AdsGoogle AnalyticsBudgetingGoogle Tag Manager

Projects

Loom Fashion

• Managed Meta Ads campaigns for a fast-growing D2C fashion brand with a monthly advertising budget exceeding ₹1,00,000. • Designed complete conversion and retargeting funnels focused on increasing purchases and reducing acquisition costs. • Reduced Cost Per Result (CPR) by 64%, from ₹1,100+ to approximately ₹400. • Increased ROAS from 0.5x to 3.0x through creative testing, audience optimization, and campaign restructuring. • Improved CTR from 1.2% to 2.8%. • Increased Add-to-Cart rate by 40%+ through dynamic remarketing campaigns and creative optimization.

Aroma Blows – Scented Candle Brand (Project)

Launched during MBA, scaled into a D2C brand using digital platforms. Ran paid ads, managed sales, packaging, and client satisfaction.