Lead Generation Campaign Excellence
Scaled Meta lead ad campaigns for client accounts, lowering average Cost-Per-Lead by 30% while increasing qualified lead volume through interest-based and custom audience targeting.
sumit sharma
Digital Marketer & Performance Marketing Specialist
Gurugram, Haryana / Delhi NCRDigital Marketing
2roles
20skills
2education
4credentials
About
Results-driven Digital Marketer & Performance Marketing Specialist with experience in Meta advertising, content strategy, video creation, lead generation, and ROAS optimization.
Experience
Digital Marketing Intern
Niva Academy
July 2025 – August 2025
Assisted in managing and optimizing paid advertising campaigns; designed 30+ graphic posts, ad banners, and promotional story templates using Canva; edited Reels and promotional video ads using CapCut, resulting in a 25% increase in organic Instagram reach; executed lead generation forms and landing page ad setups; wrote ad copy, promotional captions, and email newsletters.
Digital Marketer & Performance Marketing Specialist
Freelance / Independent Consultant
2022 – Present
Managed Meta advertising budgets with a focus on audience segmentation, retargeting, and scaling campaigns; produced 100+ promotional graphics and social assets; scripted and edited short-form video reels and ad hooks; monitored CTR, CPC, CPM, CPA, and ROAS using Facebook Pixel and Google Analytics; customized website and landing page layouts; developed social media content calendars; communicated monthly performance reports and strategy roadmaps to stakeholders.
Education
GNIOT College
B.Com Program
2023 – 2026
Batch: 2023 - 2026
CBSE Board
Class 12th (Senior Secondary)
Completed: 2022
Skills
Meta Ads ManagerFacebook & Instagram AdsROAS OptimizationAudience TargetingA/B TestingLead GenerationCapCut Video EditingCanva Graphic DesignContent WritingAd CopywritingReels & Short-form VideoSocial Media StrategyWebsite DesignBrand GrowthCampaign AnalyticsMeta AdsFacebook PixelGoogle Analytics (GA4)WordPress / Web BuildersMS Excel / Google Sheets
Projects
Viral Short-Form Content Creation
Scripted and edited more than 50 Instagram Reels and YouTube Shorts using CapCut and trending audio tactics, driving more than 500,000 aggregate organic views for personal and client brands.
Brand Identity & Collateral Design
Designed brand identity packages using Canva, including logos, typography guidelines, social media templates, and print-ready marketing materials.