Solomon Shaji

Marketing Launchpad Program participant

MumbaiDigital Marketing

5roles

27skills

4education

4credentials

About

Marketing-focused graduate with hands-on experience in Meta Ads, Google Ads, Amazon Ads, SEO, content marketing, and social media content through the Kraftshala Marketing Launchpad Program.

Experience

Marketing Launchpad Program participant

Kraftshala

Jan 2026 - Present

Ran Meta Ads, Google Ads, and Amazon Ads projects; analyzed CTR, CPC, CPM, conversion, budget utilization, and campaign variance; implemented SEO strategy including keyword research, content briefs, technical audits, and backlink opportunity research; created short-form reels and marketing content for Unleavables.com.

Intern

SL-SYSTEMS

Jun 2025 - Dec 2025 · Mumbai

Managed daily operations in a family-owned business, oversaw inventory for computer hardware and software products, and supported sales through targeted customer engagement strategies.

Event Head

Don Bosco College, Mumbai

Dec 2024 - Jan 2025 · Mumbai

Managed a team for an advertising event and developed leadership and teamwork skills.

Event participant

Don Bosco College, Mumbai

Dec 2024 · Mumbai

Worked in a team for a college event, adapting to responsibilities and exploring new opportunities.

School Football Team Player

ST. Pius X High School, Mumbai

Jun 2017 - Feb 2020 · Mumbai

Represented the school at the District Sport Organisation level and developed time management, discipline, and teamwork abilities.

Education

Kraftshala

Marketing Launchpad Program, Marketing

2026

Don Bosco College, Mumbai

Bachelor’s in Management Studies (B.M.S), Management Studies

2022 - 2025

8.15 CGPA

Elphinstone College, Mumbai

12th Grade

2021 - 2022

62 Percentage

ST. Pius X High School, Mumbai

10th Grade

2019 - 2020

80 Percentage

Skills

Meta AdsGoogle AdsAmazon AdsPerformance marketingCampaign analysisCTR analysisCPC analysisCPM analysisConversion analysisSEOKeyword researchContent strategyTechnical SEO auditsBacklink researchSocial media contentShort-form video contentGoogle Keyword PlannerFacebook Business ManagerAmazon Seller CentralScreaming FrogSemrushMozGoogle Search ConsoleGoogle AnalyticsChatGPTCanvaWordPress

Projects

Unleavables.com Marketing Launchpad Projects

Ran Meta Ads and Google Ads campaigns to drive traffic, analyzed campaign efficiency and media-plan variance, optimized audience and creative alignment, monitored budgets, and developed performance recommendations. Implemented a targeted SEO strategy using keyword research, content clustering, Reddit, Quora, YouTube, Google SERP, LLM citation checks, WordPress publishing, technical audits, and backlink research. Created educational and lifestyle reels to support organic reach and engagement.

Blackbook: Study on the Impact of Influencer Marketing Among Youth With Respect to Clothing

Study on the impact of influencer marketing among youth with respect to clothing.