About
Performance Marketing Specialist with over 9 years of experience managing multi-channel digital campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads.
Experience
Senior Process Executive
Cognizant
Apr 2021 - Jun 2026
Managed multi-channel Google Ads campaigns across 100+ high-budget client accounts; reduced CPA by 22%; increased Target ROAS by 15–30%; improved CTR by 18% through continuous A/B testing; maintained 100% budget pacing accuracy; used GA4 and Google Ads reporting for conversion attribution and performance reviews; mentored and trained 20+ team members.
Digital Marketing Executive
Zen3 Info Solutions
Dec 2018 - Oct 2020
Managed Microsoft Advertising and Google Ads PPC campaigns, including campaign setup, bid strategies, ad approvals, performance troubleshooting, audience targeting, and monitoring. Used GA4 for campaign and user behavior analysis; performed SEO, keyword research, on-page optimization, technical SEO, indexing and crawl monitoring; generated performance reports and collaborated with cross-functional teams.
Digital Marketing Executive
Golechha Capital
May 2018 - Dec 2018
Built a go-to-market roadmap for a financial advisory client, including channel mix, budget allocation of ₹6,000 per day, and audience priorities. Developed trust-led messaging, mapped investor personas, managed high-intent keywords and audience layers, aligned SEO and paid efforts, and refined targeting and spend based on weekly campaign signals.
Digital Marketing Executive
Rampro Solution Pvt Ltd
Jul 2016 - Apr 2018
Drove B2C acquisition through LinkedIn, Google, and Meta Ads. Led Meta campaigns using interest-based and lookalike audiences; ran Google Search and Display campaigns; optimized consumer-facing pages for SEO; built remarketing funnels for visitors and cart abandoners; and shifted budgets based on cost-per-conversion performance.
Education
nriit
B.Tech/B.E. - Bachelor of Technology / Engineering, Electronics and Telecommunication Engineering
2016
Marks - 63.4%
CISCE (ICSE/ISC)
12th, English
2012
Marks - 82.00%
Andhra Pradesh
10th, English
2010
Marks - 82.00%