Khushi Vats

Khushi Vats

Digital Marketing Executive

Delhi, IndiaDigital Marketing
7roles
60skills
4education

About

Digital marketing professional with experience in social media management, influencer marketing, performance marketing, and brand communication.

Experience

Digital Marketing Executive

Panacea Biotec Pharma Limited

Nov 2025 - Present · Delhi, India

Managing influencer marketing campaigns and creator coordination; handling social media content planning and page management; managing performance marketing ads and monitoring ROAS, CTR, and CPC; creating ad concepts, scripts, and creative campaign ideas; designing influencer PR packages for mega, macro, micro, and nano creators; using AI tools for ad visual creation and video generation; supporting event marketing and digital campaign execution.

E-commerce Intern

Shryoan Cosmetics

Jul 2025 - Oct 2025

Managed cataloging and product listings across platforms; assisted promotional campaigns and sales strategies; optimized product descriptions for conversions.

Social Media & Influencer Intern

Wordloom Creative Ventures

Jul 2024 - Aug 2024

Managed influencer campaigns and client accounts; scheduled posts and analyzed engagement.

Digital Marketing Intern

ANSH Foundation

Oct 2024 - Jan 2025

Designed social media content using Canva; assisted in audio-video production.

Ecommerce intern

Shryoan Cosmetics

3 mos · Delhi, India

Social Media Marketing Intern

ANSH FOUNDATION

4 mos · Delhi, India

During my time at Ansh Foundation, I worked on creating impactful digital content and supporting social initiatives aimed at community development. I was actively involved in: Managing and creating engaging social media content Designing awareness campaigns to highlight the foundation’s initiatives Assisting in event promotions and community outreach activities Coordinating with team members to ensure consistent brand communication Helping increase engagement and visibility through strategic posting This experience helped me strengthen my skills in content creation, digital marketing, communication, and understanding how storytelling can drive social impact. It also taught me how purpose-driven branding works and how meaningful campaigns can build trust within communities.

Social Media Marketing Intern

Wordloom Creative Ventures

4 mos · Delhi, India

During my internship at Wordloom Creative Venture, I gained hands-on experience in public relations, branding, and digital marketing strategy. I worked on: • Assisting in PR campaigns and brand communication • Creating engaging social media content & content calendars • Influencer outreach and coordination • Client servicing support and campaign execution • Market research and brand positioning This experience strengthened my skills in strategic communication, content creation, and understanding how brands build credibility through PR and digital presence. It also gave me real exposure to working with clients and managing creative deliverables professionally.

Education

Delhi University

Bachelor of Arts (Programme)

Graduated: 2025

PGDAV College

2022 - 2025

J.C. Bose University of Science and Technology, YMCA

Delhi University

Bachelor of Arts, Digital Marketing

Skills

Performance MarketingMeta AdsROAS AnalysisCampaign OptimizationPrompt EngineeringAI Video GenerationHolo AIGrokGeminiAI Ad Visual CreationScript WritingAd IdeationCreative Campaign PlanningEvent MarketingPR Package DesignCanvaGoogle AnalyticsMeta Business SuiteSocial Media ManagementInfluencer MarketingBrand CommunicationInternal & External ClientsCampaign ConceptsEvent DesigningVideoAd DesignScriptingProduct CataloguesNew Product RolloutMonitoring PerformanceGenerative AIVideo CreationProduct DescriptionsHTML5Customer Relationship Management (CRM)Catalog ManagementBrandingCoordination Of ProjectsOnline BrandingBachelor PartiesCatalog MerchandisingAudio-Visual ProductionBusiness Model CanvasBrand AwarenessCommunicationMicrosoft OfficeMicrosoft ExcelMicrosoft WordOutreach ProgramsE-CommerceSocial MediaProduct listingDigital MarketingDigital MediaPublic RelationsMedia RelationsSocial Media CommunicationsOnline AdvertisingMarketingAdvertising