Vanshika Masand is a driven marketing professional with a strong foundation in digital marketing and consumer behavior. With hands-on experience in social media campaigns and data analysis, she excels in creating impactful marketing strategies that resonate with target audiences.
Seva Satkar Foundation
Jun 2025 - Aug 2025 (2 mo) · Meerut
Conducted field surveys to document community vulnerabilities, managed social media campaigns improving engagement, and developed CSR funding proposals. Scored 93/100 in performance assessment with 100% attendance.
TrendsZen (Shopify | LPU)
May 2025 (1 mo) · Remote
Built a branded Shopify dropshipping store with niche product positioning across jewelry & personal care categories; generated ₹26,852 in revenue through organic SEO content strategy and Meta Ads paid campaigns; designed 10+ ad creatives using Google Flow, Kling AI & Gemini with A/B testing to optimize engagement.
AJAY SELECTIONS | Lovely Professional University
May 2025 (1 mo) · Kapurthala
Built Instagram & Facebook presence from scratch for a local women's clothing store; created Reels, posts, and promotional content using Canva, ChatGPT, and PicsArt; achieved 538K+ views, 490K reach, and 3,316 engagement points across 8 posts in 30 days; ran Facebook Ads worth ₹1,271 reaching 490,000+ users at just ₹2.72 CPM.
Nova Nexus
Sep 2024 (1 mo) · Remote
Led a diverse MBA team to explore key challenges faced by international students; directed strategic planning, task delegation, and cross-cultural collaboration; analyzed global issues to derive actionable insights and foster inclusive dialogue.
Lovely Professional University
Aug 2024 (1 mo) · Phagwara
Branded and launched Moksha T-shirts by transforming low-cost local apparel into a student-centric fashion label; generated ₹25,988 profit through on-campus sales, influencer marketing, and Instagram-based promotions; executed targeted campaigns using pop-up shops, reels, and WhatsApp engagement to drive student interest.
MBA, Marketing
2024 - Present
CGPA: 7.83
BBA, Business Administration
2016 - 2019
CGPA: 7.65
Intermediate
2014 - 2016
Percentage: 78.2%
Master in Business Administration, Marketing
Aug 2024 - Present
CGPA: 7.83
Bachelor in Business Administration, Business Administration
Apr 2016 - Mar 2019
CGPA: 7.65
Conducted quantitative research on the impact of short-form video content on impulse purchase intention in the Indian online fashion industry, providing strategic recommendations for optimization.
Built a branded Shopify dropshipping store, generating revenue through SEO content strategy and Meta Ads, while optimizing ad creatives and tracking campaign metrics.
Developed a social media presence for a local women's clothing store, achieving significant engagement and revenue through targeted campaigns.
Led a diverse MBA team to explore challenges faced by international students, enhancing leadership and strategic problem-solving skills.
Transformed local apparel into a student-centric fashion label, generating profit through innovative marketing strategies.
Built a branded Shopify dropshipping store with niche product positioning across jewelry & personal care categories; generated ₹26,852 in revenue through organic SEO content strategy and Meta Ads paid campaigns; designed 10+ ad creatives using Google Flow, Kling AI & Gemini with A/B testing to optimize engagement.
Built Instagram & Facebook presence from scratch for a local women's clothing store; created Reels, posts, and promotional content using Canva, ChatGPT, and PicsArt; achieved 538K+ views, 490K reach, and 3,316 engagement points across 8 posts in 30 days; ran Facebook Ads worth ₹1,271 reaching 490,000+ users at just ₹2.72 CPM.