Guguloth Kishor

Guguloth Kishor

Performance Marketing Specialist (Freelance)

Hyderābād, IndiaPerformance marketing and digital advertising
7roles
55skills
5education
4credentials

About

Performance Marketing Specialist with hands-on experience planning, executing, and optimizing Meta and Google advertising campaigns, using audience targeting, A/B testing, analytics, and reporting to generate qualified leads and sales.

Experience

Performance Marketing Specialist (Freelance)

WellWith Kakinada

Sep 2025 – Dec 2025

Executed a Meta video awareness campaign achieving 40,936+ reach, 51,825+ video views, and 8,393+ ThruPlays at ₹0.06 cost per ThruPlay.

Performance Marketing Specialist (Freelance)

WellWith Guntur

Jan 2026 – Present

Managed Meta lead generation campaigns generating 169+ qualified customer conversations at ₹5.82 cost per message. Contributed to approximately ₹2 lakh in monthly product sales through optimized Meta Ads campaigns. Planned campaign structures and audience segments, ran A/B tests, monitored daily performance, adjusted budgets and bids, and delivered weekly performance reports to clients.

Sales And Marketing Specialist

WellWith Official

10 mos · Hyderabad, Telangana, India

• Progressed from a Marketing role to a management position, enhancing revenue growth strategies. • Managed sales and marketing activities with a focus on Meta advertising and lead generation. • Analyzed campaign performance metrics to optimize marketing efficiency and improve customer acquisition.

Marketing Executive

WellWith Official

11 mos · Hyderabad, Telangana, India

• Collaborated with the core team to drive lead generation and sales execution for business growth. • Planned and executed paid ad campaigns on Meta platforms to target relevant audiences. • Actively engaged in sales activities, including outreach, cold calling, and client pitching. • Maintained structured reports on ad performance and sales interactions to monitor conversion metrics.

Data Analyst

Cognifyz Technologies

2 mos · Hyderabad, Telangana, India

I completed an online internship as a Data Analyst at Cognifyz Technologies, where I worked on real-world data analysis tasks focused on extracting insights and supporting data-driven decision-making. During the internship, I performed data cleaning, preprocessing, and exploratory data analysis using tools such as Python, Excel, and SQL. I built structured datasets, analyzed trends and patterns, and created meaningful visualizations to communicate insights effectively. The role strengthened my understanding of analytical workflows, problem-solving approaches, and how data analysis is applied in practical business scenarios. This experience enhanced my technical skills as well as my ability to interpret data and present results clearly in a professional environment.

Data Analyst

CodeTech

3 mos

Data Analyst

CodSoft

2 mos

Performed exploratory data analysis on structured datasets using SQL and Python, increasing data-driven insights extraction by 40%. Built interactive Power BI dashboards, improving reporting efficiency by 25%. ETL workflows with Python & SQL, reducing manual workload by 40%. Applied ML models on real datasets, improving prediction accuracy by 15%.

Education

St. Martin's Engineering College

B.Tech, Computer Science

CGPA: 7.67

Singareni Collieries Polytechnic

Diploma, State Board of Technical Education and Training

2023

CGPA: 9.12

Shanthiniketan High School

Secondary School Certificate

2020

CGPA: 9.8

St. Martin's Engineering College

Bachelor of Computer Science, Computer Science

Sep 2023 - May 2026

SHANTHINEKETHAN HIGH SCHOOL

Middle School Diploma

2020 - 2020

Skills

Meta Ads ManagerGoogle AdsCampaign Optimization & A/B TestingLead GenerationAudience TargetingCampaign Analytics & ReportingPower BITeam LeadershipOral CommunicationCommunicationAnalytical SkillsProblem SolvingAzure DatabricksREST APIsFirebaseDatabasesPython (Programming Language)Microsoft Power BITableauSQLMicrosoft ExcelSoftware DeploymentBusiness Process EfficiencyVersion Control ToolsCloud AutomationAnalytical TechniquesPowerBuilderReal-time DataCustomer AnalysisASE CertifiedModeling ToolsAutomated ProcessesCustomer Experience AnalysisPhysical Data ModelingLarge Language Models (LLM)Report AutomationProduction DeploymentPredictive ModelingInventory ForecastingTrend Analysisn8nRevenue & Profit GrowthOperational EfficiencySales ManagementTime ManagementPrompt EngineeringsupabaselovableComputer ScienceWritten CommunicationStatisticsPresentation PreparationPresentationsAnalyticsData Analysis

Projects

FitGen Ai

FitGen AI is an AI-powered fitness and nutrition web application that helps users clearly understand what they eat and how it aligns with their fitness goals. The platform allows users to capture or upload a photo of their food, which is then analyzed using AI to identify the food items and extract nutritional information such as protein, calories, carbohydrates, fats, and supplement relevance like creatine intake. Based on this analysis, FitGen AI provides personalized diet plans, workout recommendations, protein requirements, and creatine dosage guidance tailored to the user’s goals. The application is built as a complete website solution with a Lovable-based frontend, n8n handling backend automation and workflows, and Supabase managing data storage and authentication. Prompt engineering is used to ensure accurate, context-aware AI responses. Additionally, FitGen AI includes an AI calling agent that automatically contacts users when they request assistance, offering voice-based guidance and support. Overall, FitGen AI combines computer vision, AI agents, automation, and voice intelligence to deliver a practical, real-world fitness and nutrition assistant.

Business Automation (for any website -web scraping)

I built an end-to-end Business Chat Automation system that connects website interactions and WhatsApp messaging into a single intelligent workflow. The automation starts by capturing user input from the website form, processing and cleaning the data through multiple logic steps such as URL splitting, content extraction, filtering, aggregation, and structured data formatting. This processed context is then passed into an AI chat model, where prompt structuring ensures accurate, business-ready responses. In parallel, I integrated a WhatsApp trigger that allows incoming messages to be handled by an AI agent equipped with tools and memory, enabling contextual conversations and automated replies in real time. The system is designed to manage customer queries, extract meaningful intent, respond instantly, and deliver final outputs back to users through both web and WhatsApp channels—reducing manual effort while enabling scalable, always-on customer communication.

Project: Amazon Prime Dashboard Tools Used: Power BI, SQL, Data Analysis

Created an insightful and interactive Power BI dashboard to analyze and visualize Amazon Prime membership data, providing key business metrics for decision-makers. 🔹 Performed data cleaning and transformation to ensure consistency and prepare the dataset for accurate analysis 🔹 Developed calculated columns and measures to track key metrics like new memberships, churn rate, retention rate, and average spend per member 🔹 Designed a variety of visualizations such as bar charts, pie charts, line graphs, and slicers to compare membership growth, spending patterns, and customer segments 🔹 Delivered actionable insights, including identification of high-value customers, trends in subscription renewals, and regional performance analysis 🔹 Utilized SQL queries to pull relevant data from relational databases and connect it seamlessly to the dashboard for real-time updates This project helped me strengthen my skills in Power BI, data modeling, and data visualization, as well as improve my understanding of customer behavior and business KPIs.